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Mint Siren’s Southern Comforts
Posted by richard | March 20, 2012

The campaign images for the new Mint Siren collection are so steeped in southern ambiance you can almost taste the mint juleps and hear the junebugs dashing themselves into streetlights in the background. Not what you’d expect from a UK lingerie label, but then Mint

Mint Siren’s Dreamy Fall Film
Posted by richard | July 15, 2011

The moody new video from Mint Siren provides an important public service — showing us exactly how to wear the awesome assortment of chains, belts and, yes, the human hair accessory, from its fall collection.

Produced and directed by Mint Siren founder Josefine Wing

Mint Siren Heads Deeper Into the Woods
Posted by richard | June 16, 2011

Remember when lingerie referred to foundation pieces and the few frilly bits that you brought out for special occasions? Well, look again, ladies: the world of fashion lingerie is exploding with creativity as directional labels play with new styles, fabrics and visions of what undergarments …

Are we witnessing a new age of lingerie, one in which undergarments come out of the closet, so to speak, and assume a prominent place at the forefront of contemporary fashion?

Josefine Wing thinks so, and she should know. She’s the founder/designer of the fashion-forward …

Peace & Love: A Breathtaking New Blend from Mint Siren
Posted by richard | January 20, 2011

We have some stunning preview images today from the SS2011 lingerie collection by the cutting-edge UK label Mint Siren.

You’ll see some familiar elements in these designs, though I doubt they’ve ever been used in such combination before. Serious leather harnesses and suspenders … …