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The most evocative lingerie photo campaign we’ve seen this spring doesn’t come from a glossy lookbook or runway show or magazine editorial.

It’s the Freedom Project, an online photo and video exploration inspired by two apparently unrelated sources: the iconoclastic New Zealand clothing label …

I’ve been a little worried lately about Lonely Hearts, the much fussed-over New Zealand design label that got a tsunami of attention after introducing its first lingerie collection in 2009.

Worried because Lonely Hearts is just the sweetly quirky …

The arty New Zealand label Lonely Hearts turned quite a few heads last year when it introduced its first lingerie line, simply called Lonely.

The small collection of cute, edgy pieces appealed to young non-conformists who wanted to look sexy and miserable at the …

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