Stella McCartney‘s commitment to fighting the disease that claimed her mother’s life is an essential part of her brand’s story, and a brilliant example of someone who leverages their fame for a higher purpose.
The UK designer and Beatles progeny supports dozens of charitable causes, notably breast cancer research and treatment through agencies such as the Linda McCartney Centre in Liverpool.
The release last week by Stella McCartney Lingerie of an exclusive style range to support these causes is another example of the designer’s altruistic passion.
The new set, called Alina Playing, was revealed last week with a single, symbolic image featuring supermodel Cara Delevingne and shot by Sean Thomas. It marks the second consecutive year that Stella has released a special design to support Breast Cancer Awareness Month, after last year’s memorable campaign fronted by Kate Moss.
The Alina Playing set is lovely fuschia semi-sheer ensemble in geometric lace and comes in a soft cup bra and matching bikini. The bra is priced at $110 USD, the briefs at $55. A percentage of the proceeds from sales will support the Linda McCartney Centre as well as breast cancer charities in the U.S. and Australia.
Anyone old enough to remember Stella’s mom, who died in 1998, probably still feels the shock and grief of that loss. Like her daughter, Linda’s public advocacy reached far beyond her professional work in music and photography, as she was a respected animal-rights activist and proponent of vegetarianism.
One can’t help but speculate about how proud she would be of this beautiful, and meaningful, tribute.