The California loungewear label Plum Pretty Sugar made its name with busy, colorful original prints, but for the 2014 bridal season it tried something new — an all-white collection.
As you can see, the results are just as breathtaking when designer Charlotte Mills sets aside her paintbrush and goes for a simple, classic look instead.
The new PPS line is called Lilli Tru, and it features a range of PJs, robes, lounge pants, and hybrid styles like a bias-cut cami-dress and two slip-like gowns.
It’s a mix-and-match collection with styles meant to work together, in fabrics like cotton voile, poly satin and crepe. Almost everything in the Lilli Tru line is priced below $100.
Now five years old, Plum Pretty Sugar is known for having coined the term “loungerie” to describe its mélange of lounge-worthy lingerie styles. But it found its true calling in the bridal market, thanks largely to a fortuitous distribution deal with Anthropologie‘s bridal spinoff BHLDN.
Whether you’re looking for affordable additions to your trousseau or ridiculously pretty loungewear for everyday wear, there’s a lot to love in Plum Pretty Sugar‘s collections. Be sure to check out the new geometric-print line Pompon, and the spring range for BHLDN that features a breezy watercolor floral print.
Meantime, here are images from the Lilli Tru lookbook.