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Light Therapy From Free People
Posted by Lingerie Talk | February 6, 2014

These days it seems like half of North America (the frozen half) is suffering from Seasonal Affective Disorder.

Yes, it’s a thing: the depressive state induced by shorter winter days, a lack of exposure to sunlight, slush-frozen toes, and the horrific realization that perhaps spring is never coming back and the next ice age has, in fact, already begun.

Well, as they like to say in California without a hint of irony, everybody just chill.

This winter will end one day and before you know it you’ll be thumbing to Coachella wearing little more than a few layered pieces from Free People‘s latest catalogue.

Everyone’s favorite boho label knows how we’re all feeling at this time of year, and last week released a sunny new lookbook for its Intimately Free People lingerie collection.

Titled ‘At First Light’, it features blonde model Martha Hunt basking in the morning sun streaming in through the windows of a very cozy apartment. Shot by David Bellemere, the series oozes comfort and warmth, as Martha poses in a variety of cotton, lace and crocheted pieces from Free People‘s large selection of soft intimates.


Interestingly, Free People is one of a number of lingerie sellers this year who are actively encouraging their customers to start showing off their undies in public.

The lingerie-as-outerwear idea is pretty mainstream by now, and you’d think Free People‘s target market of carefree young hipsters wouldn’t need much persuading. Still, the company last month published a new trends edit on its website called ‘Bare A Bit More’ that shows how to layer outerwear looks in a way that make best use of FP’s bras, tanks and crop tops.

This is actually a pretty useful public service, especially for younger girls who might not yet have the confidence to push these boundaries. If you’re still a bit nervous about baring yourself in public, FP also offers this blog post that includes photos and style tips to show you how to pull off the whole public exposure thing without looking like a casting reject from Girls.

Now, here’s the rest of Free People‘s lovely ‘At First Light’:

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