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You Won’t Like These Lingerie Ads
Posted by richard | March 10, 2013

Let’s be honest, we’re all just a little bit sick of Facebook and the relentless pressure to let our circle of fake friends know what we “like”. (If you agree, please remember to hit the “like” button at the bottom of this post!)

Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.

Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.

“People should spend less time behind the screen and more time in bed,” insisted Blush Berlin owner Claudia Kleinert. “Blush asks [you] to show true feelings and emotions, namely in the real and not only the virtual world.”

Have a look at the rest of this very timely campaign below, then check out some of Glow’s past cutting-edge marketing efforts for Blush and other brands here, here and here. Very cool!


One Response to “You Won’t Like These Lingerie Ads”

  1. Lisa Romo says:

    Yet one more bit of evidence that social media is making huge inroads into all of our lives, whether we like it or not. I will stay tuned to see if the ads are successful, will they bring women to the point of spending their money? That, after all, is the question. Cutting edge- indeed.

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