Lots of news today for those who follow the game of musical chairs that is the lingerie modeling industry.
First, Dutch supermodel Lara Stone is doing all the heavy lifting for Calvin Klein these days, including a new gig as the face for its upcoming Naked Glamour collection. The sleek range of molded cup bras and lacy briefs should reach stores in September.
Lara has been CK’s favorite model for the past couple of years and has been featured in a number of steamy campaign for its jeans line and, more recently, the new lifestyle brand CK One. Now she joins Zoe Saldana (who fronts CK Envy) in the undies department.
Meanwhile, Armani announced yesterday that Bajan singer and style chameleon Rihanna would become the new model for its Emporio Armani Underwear line.
That’s big news for both RiRi and Armani (Rihanna is rapidly closing in on Eminem for the title of most-liked personality on Facebook), but it’s another setback for Megan Fox, who was featured in EA’s last two seasonal campaigns along with soccer player Cristiano Ronaldo.
Campaign images from Armani haven’t been released yet (that’s Rihanna in a recent GQ shoot above), but it will be interesting to see how the label handles her tattoos. The Loud girl has more than a dozen, including a religious message written in Arabic along her ribcage. Not sure how that will play in the pages of U.S. fashion magazines.
Finally, anyone who thinks lingerie models never break a sweat while working should think again. Five Victoria’s Secret supermodels (and about 100 VS employees) took to the stationery bikes at SoulCycle gym in New York on Tuesday, where they raised an estimated $200,000 for the breast cancer research charity Pelotonia.
Fans could bid for a chance to ride with the Angels, and parent company Limited Brands matched all donations.