The beach season is almost here and you know what that means. Stop eating. NOW. Nothing but carrot sticks until September.
That seems to be the message behind the Bombshell Summer campaign by Victoria’s Secret, which includes several images that show visible ribs on the company’s increasingly emaciated supermodels.
It’s hard to tell whether the anorexic look of the summer promotion is the result of photoshopping or recent weight loss from some of the VS Angels, in particular Erin Heatherton (above) and Candice Swanepoel. Regardless, these are not muscles we’re looking at, folks, and this is not a healthy body type to aspire toward, no matter what anyone tells you.
More likely, the alarming images are probably the result of models being asked to pose in a way that pushes their ribcage forward, exposing the skeletal lines on their already-lean frames. In the series below, for example, there are a couple of shots of Adriana Lima with ribs showing — even though the Brazilian beauty is considered one of the curvier (and healthiest-looking) Angels.
The images below appear to be heavily photoshopped (as usual), but it’s hard to imagine any fashion brand would be so cynical as to ADD shadow effects to create skeletal lines. A ribcage is not a fashion accessory.
Victoria’s Secret has an ignominious history of promoting unhealthy body stereotypes by using only the leanest models and then ‘slimming’ them further through photo retouching. The Bombshell Summer campaign does nothing to dispel that reputation.
Then again, it’s hard to persuade VS that there’s anything wrong with all this, especially since they reported a phenomenal 25% year-over-year sales growth this week. Obviously skinny sells. Sexy Little Ribs™, anyone?
Below are images we’ve taken from the Bombshell Summer campaign and new products on the Victoria’s Secret website. The images have NOT been retouched in any way — at least not by us.