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Biatta Broadens Appeal with Luxury Line for Budget-Minded
Posted by nadine | February 24, 2011

Biatta Intimates is a favorite among budget-conscious lingerie lovers. For years, they’ve provided us with some of the loveliest quality items in our underwear drawers.

It is no surprise, then, that we’re already obsessed with Bella Noire, Biatta’s soon-to-be-released line of vintage-inspired line of glamorous underthings.

Amy Berliner, COO of Biatta, says of Bella Noire:

“We have been developing this line for some time and really took our time creating something and special. We saw an opportunity to open more boutique business as well as enter some better department stores. This new collection also provides a perfect platform to continue our global expansion as we can offer a different product and price point to our current and potential international customers.”

The affordable luxury line is set to hit stores this fall. Expect a touch of glam punk in this vintage-meets-modern collection. Super-soft silk, cotton and modal fabrics in neutral muted shades comprise the feminine bras, rompers, baby dolls, bottoms, kimonos, wraps, bralettes and boleros. Ranging in price from $35 to $120, each piece is guilt-free-splurge-worthy.

There’s something for every woman in the Bella Noire collection. A snug paneled baby doll might best suit the vixen, while a loose floral kimono will appeal to the hopeless romantics. A sexy, effortless take on the boy short will sure to be a must-have in loungewear, while high-waisted panties are the perfect modern take on pin-up style.

Lace detailing, scalloped edges and a strategic combination of structure and effortless comfort make for an unforgettable collection launch. Find these flirty and affordable quality pieces from Bella Noire in department stores everywhere this fall. Full-on luxury that’s recession-friendly is worth investigating.

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