Home / Etam Uses Live Webcast to Debut Its Spring 2011 Collection
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French fashion brand Etam is the latest to use the internet to launch new product offerings, following in the stilettoed footsteps of Aubade‘s online runway show last fall.

Etam will try the same approach with a live lingerie show to debut its Spring 2011 line of intimates and colorful print frocks. The show takes place on Jan. 24 at 8 p.m. on the main Etam website and its English equivalent. The broadcast will originate from Paris, which is six hours ahead of eastern North America, so plan your mid-afternoon work break accordingly!

At first glance, Etam is serving up a rich, colorful spring line, once again fronted by Russian supermodal and Etam designer Natalia Vodianova.

As these early pictures show, expect plenty of lace and lots of bright floral prints. The sheer lace lingerie dress (below) is a sure attention-getter — much like everything else in these early pics!

Tune in Jan. 24 to see it all live!

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