Home / Style Chameleon: Blush Lingerie Returns To Softer Styles For Spring
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Blush Lingerie_SS2011

There are countless things I love about Blush lingerie, many of which I’ve professed before. But I think they’re worth stating again.

For one, the Montreal-based label designs some of the most decadent lingerie in the industry, while making the pieces accessible to everyone (my current go-to bra ran me $38!). And secondly, and just as important, is that Blush never fails to deliver an aesthetically stylish and artistically inspiring campaign.

Their latest S/S 2011 campaign is the latest example of how Blush consistently manages to keep things interesting season after season. You may recall Blush’s vampy fall/winter campaign, in which styles veered more towards to the darker side. Now, the label’s spring 2011 campaign offers up lighter, more playful styles.

The 1960s-inspired images show a statuesque blonde (model Olga Maliouk who also posed for Blush in seasons past) with sex-kitten hair &#224 la Brigitte Bardot, posing poolside in some seriously sexy styles. Shot by photographer Max Abadian, the campaign evokes a beautiful-yet-bored trophy wife who spends the hot summer days lounging poolside in her immaculately preened outdoor space. I mean, it’s not the worst way to wile away a hot summer day!

Some of the standout retro-esque pieces are the ivory ruffled bustier with matching panty, a flirty polka-dot sheer set with ruffle trim and rosette detail, printed lace panty with cheeky lace-up insert and the romantic soft-cup floral printed ruffle bralette and matching bottom with chiffon bow detail.

Complete the 1960s poolside knockout look with floppy hat, bed-hair with kohl-lined eyes and a pair of sky-high platform stilettos. And of course the addition of a chiseled pool boy to answer your every beck and call would complete the fantasy nicely!

Yes, we have to wait a little while longer before these gorge undergarments become available, but in the meantime, check out the sizzling images below to temporarily escape those pesky winter blues.

Want to indulge in a little affordable luxury? Visit to locate your nearest stockist or online retailer.

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