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Shop for the Cure - Breast Cancer Fundraising

October is Breast Cancer Awareness Month and businesses and community organizations around the world are holding fundraising activities to support this important cause.

That includes a growing number of lingerie labels, designers and retailers who are sponsoring creative efforts to generate awareness of and financial support for breast cancer research.

Here’s an unofficial list of lingerie brands and shops who are active in the fight against breast cancer this month. If you’re planning to do any lingerie shopping in October, these are some excellent places to spend your money and support a vital cause at the same time!

(Note: If we’ve missed anyone on this list, please let us know through the comments box below!)

Giving: $500,000
Details: Official apparel sponsor of Passionately Pink for the Cure, with line of socks, panties, bras and customizable T-shirts. Official shirt sponsor of Race For The Cure.
Benefits: Susan B. Komen For The Cure

Giving: Portion of sales
Details: “Support The Girls” campaign will donate $2 for every Awareness or Embrace lace bra sold from Oct. 3-16. “Fit For The Cure” campaign donates $2 for every woman who receives bra-fitting advice at FFTC event.
Benefits: Susan G. Komen For The Cure

Giving: Portion of sales
Details: “Shop for the Cure” campaign (photo above) donates 25% of proceeds from Colette bralet and boythong sets ($83 ) sold during October.
Benefits: Susan G. Komen For The Cure

Betsey Johnson
Giving: Proceeds from Betsey Johnson’s Survivor Sundae
Details: Cancer survivor and fashion designer BJ has created a special pink grapefruit sundae to be sold throughout October at New York City landmark Serendipity 3.
Benefits: National Breast Cancer Coalition

Affinitas Intimates
Giving: Proceeds from sales
Details: 20% of proceeds from the sale of Samantha half-padded bra ($28) during October.
Benefits: Breast Cancer Research Foundation

Prima Donna
Giving: Sign-up bonus, staff gifts
Details: Active in many “pink” initiatives, plus-size label Prima Donna is donating 1 Euro for every newsletter subscription during October (sign-up here). Staff of 1,000+ voted to give traditional holiday employee gift to charity.
Benefits: Pink Ribbon

Giving: Proceeds from sales
Details: From Oct. 18-31, American Eagle Outfitters will donate a portion of proceeds from all Aerie bra sales to Bright Pink, a non-profit that provides education and support to young women who are at high risk for breast and ovarian cancer.
Benefits: Bright Pink

Bare Necessities
Giving: Minimum $10,000
Details: For the ninth year, the online lingerie retailer will donate 25 cents for each bra sold in October, with a minimum guaranteed donation of $10K.
Benefits: Breast Cancer Research Foundation

Lula Lu
Giving: Proceeds from sales
Details: This retailer of petite lingerie will donate 10% sales for Kaylen convertible bras sold during October.
Benefits: Save the Ta-Tas Foundation, a fashion brand making breast cancer awareness products.

Melmira Bra & Swim Boutique
Giving: Proceeds from sales
Details: Toronto lingerie boutique is donating $1 for every bra sold in October.
Benefits: Canadian Breast Cancer Network

WonderBra (Canada)
Giving: Various
Details: Sponsors annual CIBC Run for the Cure. Donating $5 from every WonderBra boxed set sold during weekends in October at The Bay or Sears.
Benefits: Canadian Breast Cancer Foundation

Linea Intima
Giving: Proceeds from auction
Details: Toronto lingerie shop is a sponsor of the annual “Booby Ball” on Oct. 16 at the Kool Haus nightclub. Linea is donating a year’s worth of fine lingerie — up to $1,200 — in the silent auction.
Benefits: Rethink Breast Cancer

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