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Video Launch For Lili Piache Collection
Posted by richard | August 20, 2010
Coco Vanilla cami by Lili Piache

Trendy New York boutique label Lili Piache will launch its first full lingerie collection this month, and they’re doing it in fine style — with a video commercial tailored to lazy, hazy end-of-summer days.

The theme of the shoot is “How do you spend your time with Lili Piache?” And, to answer that question, if features a young model spending a day in lounging around a vintage house in nothing but Lili Piache‘s ultra-cute frilly bras and ruffled knickers.

Lili Piache is a fairly young label that has put out a number of quirky streetwear fashions and a few lingerie pieces, including the Coco Vanilla cami and thong ensemble in the photo above. It’ll be fun to see what they can do with a full lingerie line.

Lili Piache currently distributes its wares through a few NYC boutiques only, so check out their website to learn more. In the meantime, enjoy the new video:

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