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Janis. Selling. Lingerie.
Posted by richard | July 19, 2010

Am I the ONLY person in the free world who got their knickers in a knot after seeing the latest Victoria’s Secret video?

In case you missed it, the video features sexpot Miranda Kerr lolling about in her spiffy new VS cotton undies, while “Summertime” by Janis Joplin smolders away on the soundtrack.

Think about that for a second: Janis Joplin selling lingerie, 40 years after her death. Janis. Selling. Underwear.

In case the culture clash isn’t immediately apparent, I’ve posted these two photos of Janis and Miranda in similar poses; Janis is the one NOT wearing the push-up bra.

Why get so hot and bothered, you ask? Janis’ legacy has endured decades of commercialization and exploitation, but somehow I think she’d draw the line at peddling drawers for the world’s largest bikini merchant.

This isn’t the same as a Rolling Stones song being used to sell Windows or even Led Zeppelin’s “Rock & Roll” being used to sell Cadillacs. At least those artists are alive and have some say over who gets to use their work. It’s not even the same thing as Jerry Garcia’s name being used on a Ben & Jerry’s flavor — I’m pretty sure he agreed to that one too.

But Janis? Selling lingerie? For Victoria’s Secret? That’s about as likely as Jacques Cousteau endorsing a sushi restaurant.

Then again, I guess we should be thankful that VS didn’t decide to just overdub “Mercedes Benz” instead. Oh Lord, won’t you buy me some cotton undies ….

Posted in Lingerie News

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