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Zac Posen Designs Swimwear For Target
Posted by melanie | April 14, 2010
Deep-V one-piece swimsuit in tie-dye print by Zac Posen for Target

Target stores and designer Zac Posen have partnered to release a limited edition collection featuring swimsuits for Go International, Target’s program to provide designer apparel at affordable prices.

Target describes the collection as “a new interpretation and fresh take on some of the iconic pieces that have sculpted the Zac Posen brand.”  Trish Adam, senior vice-president of Target, also added: “Zac Posen brings larger-than-life style to his Target collection, creating a covetable line with a modern edge.”

Indeed, Posen is known for his vintage, retro styling, and this capsule collection for Target is no exception. Within the collection are glam, metallic lamé; one-piece swimsuits and a bandeau-style bikini top.

My pick of the bunch would have to definitely be the ultra-fun, one-piece swimsuit with a deep v-neck and tie-dye print (see photo above) — it totally channels the whole ‘surf/scuba’ trend this spring/summer. There is also a solid red version of the tie-dye print, for a sophisticated yet not understated option.

What’s makes the swimwear in this collection even more desirable are their affordable price tags! All three styles range in price from $19.99-39, which means that you can still look stylish for less!

The Zac Posen collection will be available on Target.com and at most Target stores nationwide from April 25 through May 30. If you’re lucky enough to be in the Big Apple on April 15-16 (sigh, wish I was!), you can head over to the Zac Posen for Target 24-Hour Shopping Party, where you’ll be able to get your hands on the collection before anyone else! Click here for more details.

From Target’s Go International swimwear collection by Zac Posen (clockwise from upper left): Ruched bandeau-style metallic bikini top ($19.99); One-piece metallic swimsuit ($39.99); V-neck one-piece in red ($34.99).
Ruched bandeau metallic bikini top by Zac Posen
Metallic halterneck swimsuit by Zac Posen
Red swimsuit by Zac Posen