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Yes Master’s Howling New Success
Posted by richard | October 5, 2012

Yes Master is going to have to stop referring to itself as a cult label.

First, cult is very much a four-letter word these days (just ask Tom Cruise). And second, the artsy, idiosyncratic British boutique label is showing up in too many closets now to be considered anyone‘s personal fashion secret.

Since its launch in 2005, Yes Master and its founder Igor Pacemski

Worth Repeating: ‘A Day We Can Frankly Do Without’
Posted by LT Staff | February 14, 2012

Valentine’s Day isn’t for everyone. It makes lots of people feel lonely, inadequate, unloved and forgotten.

Many others feel uncomfortable about the endless commercialization of love itself, or about the notion of designating just a single day each year for romantic expression.

Those are difficult truths to face in the lingerie business, which relies heavily on the sales resulting from glossy seasonal promotions driven by …

Yes Master’s Bewitching Fall Collection
Posted by richard | April 18, 2011

The always-interesting Yes Master is giving us an early look at their bewitching Fall 2011 collection called Glamery, which we talked about last month.

In addition to a handful of lookbook images below, the UK luxury label has also just come out with one of the most stylish promotional films of the season, the haunting White Witch video featuring Emily Browning’s version of “Sweet …

The most original photo campaign of the new season belongs to Yes Master, the edgy UK lingerie label with a fondness for big concepts and dramatic statement lingerie.

We haven’t seen the lookbook for Yes Master’s fall-winter collection yet, but that’s no reason not to share its photo campaign now. Perhaps by fall we’ll have figured it all out!

The campaign features the otherworldly …

La Luna: Yes Master’s Touching Tribute To A Fallen Idol
Posted by LT Staff | November 17, 2010

More than 30 years after her death, legendary cover girl Donyale Luna is back in the spotlight — as the unlikely inspiration for a stunning new lingerie collection that celebrates the spirit of the trailblazing African American model.

A new generation of fashionistas might have forgotten about Donyale, but not Igor Pacemski, founder and designer of the iconoclastic British lingerie label Yes Master. …