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For a brand that built its reputation by shielding young teens from the over-sexualization of the lingerie market, indie upstart Yellowberry faces a delicate challenge in launching its first swimwear collection this week.

After all, it’s one thing to tone down the explicitness when selling …

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Kristina Loggia for Yellowberry

The lingerie industry is disproportionately propped up by two annual sales-driven holidays — Christmas and Valentine’s Day — but Mother’s Day is where its heart lies.

It’s no stretch to say that behind every professional in the lingerie business there’s a …

Yellowberry Goes To Summer Camp — at Bloomingdale’s
Posted by Lingerie Talk | April 8, 2016
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Getting into a big department store is a milestone in the life of any young fashion brand, and Yellowberry, the Wyoming-based startup that reinvented the tween bra category, is starting at the top.

The two-year-old brand will a premium retail showcase next week as …

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© Kristina Loggia

You’ll never see the face — or the bosom — of the bra model in the photo above. And viewers will never know the identity of the girls in the images below.

These are commercial marketing shots meant to help sell bras, …

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Megan Grassell‘s very good year just got a lot more awesome.

The Wyoming teen entrepreneur behind the youth bra label Yellowberry reached a new peak yesterday when she was named to Time Magazine‘s list of the 25 Most Influential Teens of 2014. …

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