VPL brings its “fashion active” ethos to a younger demo with a very stylish capsule collection for Urban Outfitters that will help both brands increase their profile in the booming ‘athleisure’ market.
If someone calls you “fundipendulous,” it likely means you’re working up a sweat somewhere, having a ball and looking f-a-b-u-l-o-u-s. And probably wearing VPL.
The artistic collaboration between New York brand VPL and photographer Dane Shitagi feels like it was meant to be.
VPL is the renowned pioneer behind the underwear-as-outerwear movement, and recently reinvented itself as a high-fashion activewear label. Its name stands for “visible panty line”.…
Photo: The Last Magazine
VPL, the sporty lingerie and womenswear label, prefers to establish trends rather than follow them.
There’s a whole lot of change happening at VPL, which is surprising given that the New York brand has such a distinctive signature it could coast on its catalogue styles for years to come.