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Photo: The Last Magazine

VPL, the sporty lingerie and womenswear label, prefers to establish trends rather than follow them.

Once the leader of the urban underwear-as-outerwear movement, the New York label has undergone a dramatic reboot and today finds itself out in front of a different trend: the rapidly evolving designer gymwear market.

It’s a top-to-bottom reinvention of one of America’s most admired fashion …

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VPL’s Clutch Performance
Posted by richard | February 20, 2013

There’s a whole lot of change happening at VPL, which is surprising given that the New York brand has such a distinctive signature it could coast on its catalogue styles for years to come.

Instead, designer Victoria Bartlett continues to explore new frontiers like someone seeking the perfect fusion of art and fashion. It’s as though she’s not content with her legacy as the …

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VPL’s Improved Visibility
Posted by richard | September 18, 2012

If you’re one of those people who has so far resisted the allure of trend-leading underwear label VPL, prepare to surrender.

The New York-based creator of those sporty color-blocked designs with the uber-cool wide elastic straps takes a slight detour this fall with a diffusion line aimed at expanding its audience.

The new set, called UV_UnderVisibles, is an exclusive collaboration with Anthropologie as …

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VPL’s Invisible Revolution
Posted by richard | February 8, 2012

When the cool New York label VPL debuted almost a decade ago, the concept of lingerie as outerwear was still something more suited to fashion runways than city streets. Today, that trend is part of the style mainstream and VPL deserves no small part of the credit for pushing it there.

Over the past few seasons, designer Victoria Bartlett has solidified VPL‘s position at …

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Preview: VPL’s Knotty Live Show
Posted by richard | May 9, 2011

There’s lots happening over at the uber-creative VPL, which has got a special treat in store tonight.

The trendsetting New York label is debuting an installation/performance piece featuring the combined talents of designer Victoria Bartlett and rope-sculpture artist Orly Genger.

If you’re in New York, you can see it live at VPL’s Mercer Street boutique. The rest of us can watch it streamed

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