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If someone calls you “fundipendulous,” it likely means you’re working up a sweat somewhere, having a ball and looking f-a-b-u-l-o-u-s. And probably wearing VPL.

It’s also something we’ve been seeking for a long time: a single word to describe the New York brand and its radical, utterly unparalleled approach to active underwear.

It’s been a year since Victoria Bartlett‘s trend-setting label pivoted …

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VPL Celebrates Its Inner Ballerina
Posted by richard | June 10, 2014
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The artistic collaboration between New York brand VPL and photographer Dane Shitagi feels like it was meant to be.

VPL is the renowned pioneer behind the underwear-as-outerwear movement, and recently reinvented itself as a high-fashion activewear label. Its name stands for “visible panty line”.

Shitagi is the Manhattan photographer behind the stunningly creative Ballerina Project, a growing portfolio of dance imagery that has …

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Photo: The Last Magazine

VPL, the sporty lingerie and womenswear label, prefers to establish trends rather than follow them.

Once the leader of the urban underwear-as-outerwear movement, the New York label has undergone a dramatic reboot and today finds itself out in front of a different trend: the rapidly evolving designer gymwear market.

It’s a top-to-bottom reinvention of one of America’s most admired fashion …

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VPL’s Clutch Performance
Posted by richard | February 20, 2013
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There’s a whole lot of change happening at VPL, which is surprising given that the New York brand has such a distinctive signature it could coast on its catalogue styles for years to come.

Instead, designer Victoria Bartlett continues to explore new frontiers like someone seeking the perfect fusion of art and fashion. It’s as though she’s not content with her legacy as the …

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VPL’s Improved Visibility
Posted by richard | September 18, 2012

If you’re one of those people who has so far resisted the allure of trend-leading underwear label VPL, prepare to surrender.

The New York-based creator of those sporty color-blocked designs with the uber-cool wide elastic straps takes a slight detour this fall with a diffusion line aimed at expanding its audience.

The new set, called UV_UnderVisibles, is an exclusive collaboration with Anthropologie as …

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