The artistic collaboration between New York brand VPL and photographer Dane Shitagi feels like it was meant to be.
VPL is the renowned pioneer behind the underwear-as-outerwear movement, and recently reinvented itself as a high-fashion activewear label. Its name stands for “visible panty line”.
Shitagi is the Manhattan photographer behind the stunningly creative Ballerina Project, a growing portfolio of dance imagery that has …
Photo: The Last Magazine
VPL, the sporty lingerie and womenswear label, prefers to establish trends rather than follow them.
Once the leader of the urban underwear-as-outerwear movement, the New York label has undergone a dramatic reboot and today finds itself out in front of a different trend: the rapidly evolving designer gymwear market.
There’s a whole lot of change happening at VPL, which is surprising given that the New York brand has such a distinctive signature it could coast on its catalogue styles for years to come.
If you’re one of those people who has so far resisted the allure of trend-leading underwear label VPL, prepare to surrender.
The New York-based creator of those sporty color-blocked designs with the uber-cool wide elastic straps takes a slight detour this fall with a diffusion line aimed at expanding its audience.
When the cool New York label VPL debuted almost a decade ago, the concept of lingerie as outerwear was still something more suited to fashion runways than city streets. Today, that trend is part of the style mainstream and VPL deserves no small part of the credit for pushing it there.