What was Victoria’s Secret thinking when it decided to hire Justin Bieber to perform during this year’s Victoria’s Secret Fashion Show?
Victoria’s Secret might be the first clothing retailer to turn ITSELF into a Hallowe’en costume.
The long-awaited opening of Victoria’s Secret‘s London flagship store yesterday had plenty of ‘wow factor': a glittering glass staircase, pink chandeliers, costumes from the VS Fashion Show, even the debut of a new fragrance, called ‘London’, developed especially for the occasion.
Anticipation over the opening of Victoria’s Secret‘s new London flagship store — its first full-product store outside of North America* — has been building for months. So it was a major buzz-kill when the company suddenly announced in July that its long-planned, pre-Olympics launch …