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‘Perfect’ Message Gets A Makeover
Posted by Lingerie Talk | November 6, 2014

Victoria’s Secret has changed the message, but not the models, in a controversial fall ad campaign promoting “The Perfect Body”.

The U.S. lingerie retailer yesterday changed the text on its main webshop campaign image — showing 10 slim supermodels wearing the latest products in its …

“This Went A Step Too Far”: What Provoked The ‘Perfect Body’ Backlash
Posted by Gabriella Kountourides | November 4, 2014

[Gabriella Kountourides (above) is a 22-year-old zoology student at Leeds University, UK and one of three women behind an online petition that asks Victoria’s Secret to apologize for its ‘Perfect Body’ ad campaign. The petition has received more than 23,000 signatures and provoked a social


With a growing controversy over its latest advertising campaign and whispers of a possible boycott of its upcoming TV show in London, Victoria’s Secret served up the ultimate distraction yesterday — not one, but two, jewel-encrusted Fantasy bras.

The U.S. lingerie giant has neither acknowledged …

25 Tweets That Explain What The #iamperfect Campaign Is All About
Posted by Lingerie Talk | October 31, 2014

How big has the #iamperfect hashtag protest against Victoria’s Secret advertising become? Well, for starters, that’s Lady Gaga below, weighing in on the subject earlier today.

The social media campaign behind an online petition that asks the lingerie company to remove ads bearing the words …


The worst thing about Victoria’s Secret‘s repugnant “Perfect Body” ad campaign isn’t that it’s hurtful to women, it’s that the giant lingerie retailer refuses to participate in the worldwide conversation it has started.

It’s been NINE DAYS since a trio of UK college students …

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