It’s hard to comprehend what’s going on at Victoria’s Secret these days.
After dumping its swimwear line and its apparel offerings and its popular mail-order catalogue last year, the lingerie superbrand now looks like it’s trying to get rid of its customers too.
“Sexy,” Victoria’s Secret tell us in a PR snippet to introduce their 2015 ‘What Is Sexy?’ list, “is and always has been about confidence.”
But apparently success has a lot to do with it, too.
The runway glitter has barely been swept up from its pre-Christmas fashion show, but Victoria’s Secret is returning to prime time with another polished TV special.
The marketing around Valentine’s Day doesn’t change much from year to year, probably because the rituals of l’amour don’t either.
For a good example of this, check out the brand new Victoria’s Secret Super Bowl commercial, which is slated to run during the two-minute warning …
It was a moment of exquisite symmetry.
Irish singer Hozier, whose pop prayer “Take Me To Church” reached worldwide #1 status earlier in the day, crooned “Ah-ah-ah-ah-men” as statuesque supermodels marched past, soaking in the reverential applause. If the heavens ever did …