Shapeez, the Maryland label that revolutionized the shapewear market a few years ago with the unbelievably successful Unbelievabra, is taking a big step forward into fashion lingerie.

Shapeez recently unveiled the latest addition to its collection — the multi-tasking Lacee, a lace-lycra hybrid with molded cups that offers the same shaping and control as the Unbelievabra, but in a much more …

Can a bra be patented? I would have been skeptical that there could actually be a new bra “technology” – but then Shapeez shapewear got a patent for the Unbelievabra.

The Unbelievabra is an all-in-one shaping garment that replaces your bra, torso shapewear and camisole. For the consumer, this means no back fat or bulges with great breast lift and shaping. (Say goodbye to …