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Hot Swimwear From Rosa Cha’s 2011 Winter Collection
Posted by melanie | July 6, 2010


Whew! I’ve been enjoying the sweltering heat wave that’s passing through my neck of the woods (seriously, I almost suffered from heat exhaustion yesterday trying to perfect my Bundchen tan) and while I’m sure none of you care to even think about the impending winter, trust me, after seeing the new winter offerings from Rosa Cha you might just be tempted to book that cold-escape vacation.

The Brazilian swimwear and lingerie label showed their 2010 winter swimwear collection at Sao Paulo Fashion Week in January, with their signature colorful and sexy designs.

This time around creative director Alexandre Herchcovitch drew inspiration from lacy underthings and presented a collection that begged spectators to ask, “Is it lingerie or swimwear?”

Models were sent down the catwalk, their hips sashaying, in retro-inspired styles like lace-adorned bandeaus and high-waisted briefs as well as sweetheart-neck bodysuits with corset paneling and mock-boning detail.

One of the to-die-for styles is a sophisticated lilac-gray playsuit (top left) that model Chanel Iman (who also happens to be featured in the campaign) wore, and which would look fantastic pool-side as it would in the boudoir.

Also included within the collection is a boudoir-esque silk robe with waist tie and delicate lace epaulets. Capping off the outfits (literally), the models donned 50s-style bathing caps and equestrian hats.

Also presented within the collection were swimwear styles constructed from pastel watercolor/tie-dye fabric reminiscent of Mara Hoffman’s kaleidoscopic prints. To relate the two different sub-collections, Herchcovitch incorporated black lace inserts into the colorful swimwear styles while the bustier swimsuit also recalled lingerie.

After seeing Rosa Cha’s winter collection, I am actually anticipating the cold front’s arrival — the only question that remains to be decided  is: “St. Lucia or Turks and Caicos?”.

For more styles, visit rosacha.com.


Rosa Cha: Sizzling Swimwear
Posted by melanie | March 25, 2010
Rosa Cha Spring Collection
Rosa Cha Spring Collection
Rosa Cha Spring Collection
Rosa Cha Spring Collection


“Itsy-bitsy, teeny-weeny, not-for-the-faint-of-heart bikini…” If you’re looking for swimwear infused with high-fashion, glamor and sex appeal, Rosa Cha is the brand that embodies all those qualities – and then some.

Let’s just say that Rosa Cha is a brand geared towards the type of people who want to turn heads.

Rosa Cha was first introduced in 1990 by Amir Slama and his wife, after leaving his career as a history professor. The swimwear designs are infused with exotic elements, sexy cutouts, and bold patterns that evoke the spirit of Slama’s native Brazil. Twelve years after launching the brand, Slama was honored with Brazil’s Designer of the Year award, and in 2008 the first flagship store was opened in New York City. Since then, Rosa Cha has been established as the go-to brand for beachwear.

Creative Director, Alexandre Herchcovitch, presented a runway show of Rosa Cha’s Spring/Summer 2010 collection that oozed glamor, playfulness and of course, sex appeal! The swimwear collection featured a 1950s inspiration, with models wearing high-waisted bikini bottoms with matching polka-dot bandeaus, and knotted turbans on their heads.

Other pieces saw minimalist, geometric designs with figure-flattering cuts in black and white, and swimwear with artistically woven detailing, in punchy orange and yellow.

What all the pieces did have common is that this is swimwear influenced by lingerie, as seen in the cut and body-hugging design. Many of the looks on the runway also had separate cover-up pieces that could take the outfit from day to night effortlessly.

All of Rosa Cha’s swimwear offerings for Spring/Summer 2010 are hard to resist–there is no denying how chic and effortlessly glamourous one would look on the beach in one of Herchcovitch’s swimsuits. So good in fact, that you may find yourself confidently ditching the cover-up and strutting your stuff for all to see!