This is the time of year when Parisians (just like New Yorkers) flee the city, head for the beaches and laugh about all the American tourists baking on the streets back home. Bonnes vacances, y’all!
Popular lingerie brand Passionata captures the spirit of that annual exodus with a colorful new photo campaign to promote its Autumn-Winter 2012 collection.
Well, this is a bit awkward.
Supermodel Bar Refaeli will launch her own intimates label this month, hot on the heels of her new signature collection for French brand Passionata.
French favorite Passionata gets a headstart on fall with the release of these preview images from its next season.
The campaign sticks with the brand’s signature look of monochromatic, color-saturated backgrounds and model Bar Refaeli, who is starting to look like a goddess.
Passionata has obviously latched onto a marketing formula that works: take one part supermodel Bar Refaeli, one part celeb photographer Greg Kadel and mix together with a playful theme that evokes both innocence and eroticism.
Bar Refaeli is back with another memorable marketing campaign to promote Passionata‘s fall line.
You might recall we had a preview of the fall-winter 2010 collection from the sexy French brand last spring, with Bar doing her best Bardot impersonation in Passionata’s Libertine french knicker and shelf bra (it’s the photo below where Bar has a red rose in her hair).