When you live in the south of France, your swimsuit tends to do double duty as lingerie — and vice-versa.
It makes sense, then, that trendy Marseilles swimwear brand Pain de Sucre should come up with a unique hybrid collection that bridges the gap between the beach and the bedroom.
Pain de Sucre calls its new Suggest collection “bodywear” — a vague label that resists definition and leaves it to the wearer’s imagination to decide how, when and where to slip into these glamorous, stylish pieces.
The Suggest collection comprises a lot of different elements — lingerie dresses, slick satin bras, tunics, cardigans, and several stylish boyshorts.
What’s immediately apparent, and distinctive, is the choice of fabric: you’ll find a lot of stretch lace (even in a cardigan!) and gossamer fishnet and mesh combinations.
Most pieces in the Suggest collection can be worn as lingerie or as something a bit more public and daring. This isn’t exactly underwear-as-outwear, although a PDS cami or tunic will look smashing in a layered combination with other items from your closet.
PDS first introduced the Suggest bodywear line back in 2000 but it’s been hard to find outside of France and was dwarfed by the label’s enormously popular and influential tropical-themed swimwear collections.
However, PDS is in expansion mode and its collections are now reaching more boutiques across Europe and into North America. Make sure to ask for it!
Here are some images from Pain de Sucre’s campaign for the new Suggest line, featuring sultry South African model Jenna Pietersen. You can learn more by visiting their website.
Looking at Pain de Sucre‘s Spring/Summer 2010 collection, one conjures up ideas of effortless style and sex appeal synonymous with French designers and brands.
When it comes to the French, they embody that je ne sais quoi when it comes to dressing. It is something that I have carefully dissected and try to imitate, taking 45 minutes to achieve that disheveled/pulled-together look that the French probably achieve in five.
Ah, c’est la vie… However, I digress.
Alas, this is how I discovered Pain de Sucre, by entering ‘simple swimwear and French’ into Google. (I know, my obsession in achieving French style even corresponds to swimwear). The result is a brand that was created in Marseilles by Christian Keusseyan and Bernard Evans. These designers sought to create the Pain de Sucre brand with rich colors and patterns that evoke the beauty of tropical islands – and that of a timeless woman. The Spring/Summer 2010 collection embodies the spirit of travel, and is designed with a daring personality and femininity in mind.
Many of the swimwear designs place emphasis on a woman’s bust, including push-up bikinis, ruching on the bust and adjustable cups, pretty triangles or bandeaux with removable straps.
Keusseyan and Evans have “redefined the bust to make every woman feel like a pin-up”. To correspond to such pieces, Pain de Sucre also offers beachwear such as sarongs, shorts, dresses and light, airy blouses that complement their swimwear styles.
A couple favorites of mine include Mishi, a halter-style bikini top with a high-waisted brief, and Noeura, a one-piece bandeau-style with a satin finish and cut-out, with knot detailing along the back. Both are very St. Tropez. They exude glamor and mega-watt sex appeal, yet are simultaneously tasteful and chic.
Sigh, I won’t actually be going to St. Tropez anytime soon, but at least Pain de Sucre’s swimwear will allow me to add some style to the cottage this summer. They do say that imitation is the most sincere form of flattery, n’est-ce pas?