Negative Name, Positive Concept
Posted by richard | March 10, 2014

With a name like Negative, you might expect New York’s newest underwear brand to be an underground, anti-fashion label aimed at scowling goth girls.

You’d be wrong. The name might sound like a downer, but the founders of Negative Underwear only want to bring a positive new direction to women’s wardrobes.

Their brand name, like the first Negative collection, is a response to the …

For The Winter Bride
Posted by richard | March 7, 2014

A winter wedding isn’t like other weddings.

There’ll be no photoshoots in front of public gardens or historic fountains, no lingering lawn parties, no bare-shouldered bridesmaids, no clinking of glasses late into the evening as the cicadas hum and the fireflies frolic overhead.

It’ll mostly be an indoor affair. And that, as most winter brides will affirm, does have its compensations.

Take the bridal trousseau, …


Don’t be surprised if you see a few girls on the frozen sidewalks of Toronto and Montreal tomorrow sporting perfectly curled black bangs and decked out in polka-dot bustiers or leopard print bikinis or lace-and-leather fetish costumes in spite of the cold.

A striptease convention in town? A BDSM-themed bachelorette?

No, they’ll be lining up for the eagerly anticipated premiere of Bettie Page Reveals All


The brains behind a record-setting Kickstarter clothing project — underwear that pokes fun at women’s periods — is a single guy who says the idea started as a joke and took six years to bring to market.

Anthony Hall, a 31-year-old graphic artist from Chicago, has raised more than $353,000 in less than a month to finance the production of Period Panties, which …


Photo: The Last Magazine

VPL, the sporty lingerie and womenswear label, prefers to establish trends rather than follow them.

Once the leader of the urban underwear-as-outerwear movement, the New York label has undergone a dramatic reboot and today finds itself out in front of a different trend: the rapidly evolving designer gymwear market.

It’s a top-to-bottom reinvention of one of America’s most admired fashion …

Posted in VPL
Page 7 of 24856789