Castle & Hammock’s Timeless Appeal
Posted by Lingerie Talk | May 12, 2014

There’s a timeless look and feel to the debut collection of Castle & Hammock, the new sleep- and loungewear label unveiled last month by the New York retail emporium Barneys.

With a name that evokes both aristocratic privilege and laissez-faire idleness, Castle & Hammock is an all-cotton range of airy, comfortable pieces meant to make you toss out those threadbare sweats and flannel …


Starting over is never easy, especially when it’s success, not failure, that sends you back to square one.

The small Minnesota-based brand Irely Intimates had built up a devoted fanbase during its first three years in business by offering a single, unique product — stylish lace panties with a hidden pocket on the backside for stashing keys, ID or other needs. The innovation was awarded …

Blush Berlin Takes On Russia’s Putin
Posted by Lingerie Talk | May 5, 2014

Russia’s creeping military invasion (let’s call it what it is) of eastern Ukraine turned deadly in the past week, which makes the latest marketing campaign from the German lingerie company Blush Berlin both more timely and a lot less funny.

Blush and its ad agency Glow Berlin have earned a disproportionate amount of global media attention over the past few years with ads that put …


It hardly matters that Cosabella‘s crazy new Glow collection boasts the same craftsmanship and fine fabrics that have made the American brand a dependable fashion favorite.

When you’re talking about glow-in-the-dark underwear, the only relevant question is: Where, and why, would I wear such a thing?

The Glow line is Cosabella’s latest innovation, using a luminous yarn that emits light after being exposed …


Can a starstruck young lingerie designer find true love in the arms of a suspiciously charming rock ‘n roll singer, and still deliver her first bridal collection to Nordstrom on time?

More importantly, can a market-leading luxury brand profit from the literary ambitions of a key staff member, without losing her to Hollywood forever?

Those are the stakes in this year’s most unlikely marketing success …

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