Björn Borg’s Underwear for Avatars
Posted by Lingerie Talk | September 3, 2014
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So your favorite lingerie brand has a rocking iPad app, hosts a monthly Google Hangout and puts its catalogue on Issuu. Yawn. Does it have its own video game?

Swedish underwear and sportswear brand Björn Borg may be the first label that can answer yes.

The Scandinavian company gave viewers an early look at its next big-concept marketing platform last week, when it …

Who Runs The World
Posted by richard | August 29, 2014
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This is our favorite photo of 2014 so far, because it says so much about fashion — and fashion lingerie — today.

Beyoncé sampling “Haunted” at the VMAs, resplendent in a jeweled Tom Ford bodysuit while surrounded by worshipful minions wearing some of today’s most forward-looking undergarments, like a celestial portrait of the feminist galaxy.

This time, two New York labels got the coveted “Beyoncé …

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When the independent label NOE Undergarments splashed onto the lingerie scene less than two years ago, it was hard to pigeonhole. A bit sporty, a bit rock and roll, a bit gypsy, a bit glam … NOE was an unfamiliar style hybrid that didn’t fit anyone’s idea of how lingerie was supposed to be worn.

Today, with its fall 2014 collection now in stores, NOE …

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Surely it’s just a coincidence that UK lingerie brand Fleur of England has released two new Scottish-themed collections, back to back, less than a month before Scotland’s independence vote?

And surely there’s nothing political about designer Fleur Turner‘s decision to drop the “England” from her brand name for these two lines, replacing it with the very clannish “House of Fleur” to commemorate …

La Vie En Rose Rocks Montreal
Posted by Lingerie Talk | August 25, 2014
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©Allen McEachern

Canadian lingerie retailer La Vie En Rose had pride of place at this weekend’s Montreal Fashion and Design Festival, closing out the four-day event with a splashy outdoor runway show at Casino Montreal.

La Vie En Rose, which is also based in Montreal, is Canada’s largest independent lingerie chain, with 165 stores across the country and about 65 licensed boutiques …

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