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Brooklyn’s visionary lingerie and swimwear brand Chromat is about to change the way people look at fashion.

Not content to simply reinvent clothing — which it’s doing with with extraordinary speed and conviction — the coolest brand on the planet is making history today with the introduction of a 3-D “living lookbook” that lets viewers interact with images and even change what they’re looking at.…

Else Pops Up at Only Hearts
Posted by richard | September 4, 2014
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Not all the excitement of fashion week is happening on the runways and after-show parties.

If you’re lucky enough to be in New York this week, you can skip the fashion week lineups and still discover something new by visiting the Nolita location of Only Hearts, which is hosting a trunk show on Friday for the luxurious Turkish import label Else Lingerie.

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Posted in Else
Björn Borg’s Underwear for Avatars
Posted by Lingerie Talk | September 3, 2014
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So your favorite lingerie brand has a rocking iPad app, hosts a monthly Google Hangout and puts its catalogue on Issuu. Yawn. Does it have its own video game?

Swedish underwear and sportswear brand Björn Borg may be the first label that can answer yes.

The Scandinavian company gave viewers an early look at its next big-concept marketing platform last week, when it …

Who Runs The World
Posted by richard | August 29, 2014
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This is our favorite photo of 2014 so far, because it says so much about fashion — and fashion lingerie — today.

Beyoncé sampling “Haunted” at the VMAs, resplendent in a jeweled Tom Ford bodysuit while surrounded by worshipful minions wearing some of today’s most forward-looking undergarments, like a celestial portrait of the feminist galaxy.

This time, two New York labels got the coveted “Beyoncé …

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When the independent label NOE Undergarments splashed onto the lingerie scene less than two years ago, it was hard to pigeonhole. A bit sporty, a bit rock and roll, a bit gypsy, a bit glam … NOE was an unfamiliar style hybrid that didn’t fit anyone’s idea of how lingerie was supposed to be worn.

Today, with its fall 2014 collection now in stores, NOE …

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