Rosie Huntington-Whitely for Victoria's Secret Incredible Bra
Candice Swanepoel for Victoria's Secret Incredible Bra
Chanel Iman for Victoria's Secret Incredible Bra
Erin Heatherton for Victoria's Secret Incredible Bra


Victoria’s Secret continues to roll out new products for fall! Your favorite VS Angels — Rosie Huntington-Whiteley, Candice Swanepoel, Erin Heatherton and Chanel Iman — are featured in the latest ad campaign introducing the newest VS bra, the Incredible .

Victoria’s Secret claims that the Incredible range is their most comfy and sleek bra to date with no pinching or digging into the …

Bar Refaeli for Agua Bendita 2011 Collection

Agua Bendita, the wildly colorful luxury swimwear label from Colombia, is offering a sneak peek at next summer’s hottest looks with these images from its 2011 collection, featuring supermodel Bar Refaeli.

And it’s no surprise that Aqua Bendita chose Bar for its next campaign: both AB and the Israeli beauty are frequent companions in the pages of Sports Illustrated‘s annual swimsuit edition.…

Flapper Swim Styles From Tyra Therman
Posted by amy | August 6, 2010
Tyra Therman | Hawaii Swim Collection 2010

How much fun is this fabulous vintage swimwear collection from — of all places — Finland?

It’s called the “Hawaii” collection and it’s the work of independent designer Tyra Therman, founder of the Miranda Lingerie luxury label in Helsinki.

Tyra is drawn to vintage styles in her rather serious lingerie and bridal corsetry collections, but who would have expected the sheer frivolity in this …

Posted in Swimwear
VS Pink Launches NFL Team Collection
Posted by richard | August 5, 2010
Victoria's Secret Pink | NFL Collection

Finally! A lingerie line that matches your boyfriend’s face paint on Sunday afternoons!

Victoria’s Secret Pink announced today that it has struck a licensing deal with the National Football League to produce an exclusive line of NFL merchandise featuring logos and iconography from both brands.

The line includes panties, tees, sweats and hoodies and will be in more than 100 Victoria’s Secret stores beginning Aug. …

Fall In Love With Natalia And Etam’s Autumn Collection
Posted by melanie | August 4, 2010
Tzarina bra and panty | Etam Fall 2010 Collection

She’s back! Russian supermodel Natalia Vodianova, that is.

As part of her three-year contract with French lingerie label Etam, Natalia is back with a handful of images to show us what Etam has in store for autumn.

Here’s the thing — upon reading about the new collection and watching promotional videos (visit etam.co.uk, not the French site), I am even more infatuated …

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