Have you seen The Social Network? And if so, would YOU want to want to tangle with those guys in court?
If you answered yes, then the fastest way to get there might be to rip off the ad campaign for the Facebook movie and use it to promote your brand.
Or, in the case of this promo from Victoria’s Secret, to publicize the lingerie company’s astonishing 7 million FB friends. (Note to VS copy editor: it’s now 7.5 million and climbing fast.)
Seriously — if there’s one thing we learned from The Social Network, it’s don’t steal from your friends. Even if you’ve got a pouty Rosie Huntington-Whitely on your side.
At the very least, I’d say Mark Zuckerberg’s much-googled girlfriend is due for a mega-gift basket from a certain lingerie boutique.
When you live in the south of France, your swimsuit tends to do double duty as lingerie — and vice-versa.
It makes sense, then, that trendy Marseilles swimwear brand Pain de Sucre should come up with a unique hybrid collection that bridges the gap between the beach and the bedroom.
Pain de Sucre calls its new Suggest collection “bodywear” — a vague label that resists definition and leaves it to the wearer’s imagination to decide how, when and where to slip into these glamorous, stylish pieces.
The Suggest collection comprises a lot of different elements — lingerie dresses, slick satin bras, tunics, cardigans, and several stylish boyshorts.
What’s immediately apparent, and distinctive, is the choice of fabric: you’ll find a lot of stretch lace (even in a cardigan!) and gossamer fishnet and mesh combinations.
Most pieces in the Suggest collection can be worn as lingerie or as something a bit more public and daring. This isn’t exactly underwear-as-outwear, although a PDS cami or tunic will look smashing in a layered combination with other items from your closet.
PDS first introduced the Suggest bodywear line back in 2000 but it’s been hard to find outside of France and was dwarfed by the label’s enormously popular and influential tropical-themed swimwear collections.
However, PDS is in expansion mode and its collections are now reaching more boutiques across Europe and into North America. Make sure to ask for it!
Here are some images from Pain de Sucre’s campaign for the new Suggest line, featuring sultry South African model Jenna Pietersen. You can learn more by visiting their website.
Fall is quickly becoming Victoria’s Secret season in the fashion world. The lingerie powerhouse has debuted a staggering number of new products in the past month — including cosmetics, a signature fragrance, new bras, and a huge new selection of RTW fashions — in a bold strategy to expand its catalogue and its consumer base. It must be an exhausting place to work.
All this hyper-frenetic activity is leading up to the annual Victoria’s Secret Fashion Show television extravaganza on Nov. 30, which acts as a massive springboard for VS as it enters the final weeks of the Christmas shopping season. We think Santa is going to be v-e-r-y good to those angels this year.
In case you need another reason to get pumped about the VS Fashion Show, or in case you’re looking for that just-perfect gift for your beloved, how about this: a $2.5-million, one-of-a-kind jewel-encrusted bra?
VS has just released this image of Brazilian supermodel/angel Adriana Lima in the Bombshell Fantasy bra, featuring 2,000 diamonds in a starburst pattern.
The diamond bra is an annual Victoria’s Secret tradition, and is always one of the most glittering highlights (literally!) of the fall fashion show. And the job of wearing the bejewelled masterpiece is always one of the most coveted assignments for VS Angels (last year’s honor went to Marisa Miller).
However, this year’s diamond fantasy (let’s face it, you’re not going to buy this!) bra appears to have been designed with consideration for the tough economic times facing North American consumers. Previous VS diamond bras have been valued as high as $15 million, and last year’s piece came in at $5 million.
Yes, it looks like even gazillionaires have to trim their expectations this Christmas.
I heart Damaris. Not only because they produce some of the most luxurious, dangerously sexy lingerie, but because I will never look at a mop or iron the same way again.
The UK label’s short fashion film, Chore, was just honored with a ‘Best Actress’ award at the Fashion Film Awards held at the Pompidou in Paris,
To celebrate the award, Damaris is giving away a pair of their bestselling lacy boyshorts free with the purchase of any lingerie set from their F/W 2010 collection. But hurry, because the offer is only available until October 15!
As for the film, it was initially inspired by a quote in an article, in which Damaris Evans proclaimed: “Every woman has great bum cleavage” — sparking director Justin Anderson to set off to produce the ‘world’s best bum movie’.
At 2:56 in length, Chore shows a model tackling her mundane, everyday cleaning rituals while clothed (well, barely) in Damaris lingerie. Yes, the film boasts a ton of ‘bum cleavage’, but surprisingly appeals to women.
According to Anderson, “The idea behind Chore was to make something sexy but kind of funny and irreverent and away from the predictable boudoir style that most lingerie work falls into.”
The judges’ panel for awards included Dita Von Teese and rocker Bryan Adams. And, since we hardly see the model’s face in the film, but get rather well acquainted with her derrière, essentially the best actress award was given in honor of a great posterior. Ah, only in France.
Whew! It is difficult to keep on top of Victoria’s Secret launches and the personal affairs of their models.
In the last month alone, VS has opened not one, but three Canadian lingerie outposts, released the new Bombshell fragrance with models wearing custom-made period corsets, while Miranda Kerr announced she’s expecting with scruffy-faced actor Orlando Bloom and Kings of Leon front man, Caleb Followill, put a ring on it — that is, the finger of VS model Lily Aldridge.
You following me?
As if that alone is not enough to digest, VS has re-introduced the BioFit bra (32A-38DD) available in four different style options. Offering varying levels of coverage and lift, you’ll think the bra was custom-made to suit your individual needs.
The deep-plunge push-up bra will add oomph to your décolleté, while the BioFit demi provides less coverage with its original custom-cup bra. For maximum comfort, the wireless style offers support without pesky underwire and the 7-way bra (pictured above) is the solution for the woman with endless wardrobe changes.
The bras offer various levels of lift based on which bra type you select, from extreme lift for an A cup to subtle uplift if you carry a DD cup.
Of course, any new VS launch means a new TV spot too, and VS models Erin Heatherton and Lily Aldridge (her gorgeous mane induces extreme envy in me) appear in the short commercial for the BioFit push-up. Enjoy the sexy 15 seconds below!
The BioFit retails for $42-58 and is available at victoriassecret.com.