Now this is what you call viral marketing!
After British singer Cheryl Cole performed her latest single on the UK talent show X-Factor last week, retailers were instantly swamped with orders for Cheryl’s wicked strappy thigh-highs.
The object of this sudden obsession is Wolford’s Bondage tights which are, to be honest, much racier when viewed from a distance. Still, the tights are now the hottest undergarment in the UK — and almost impossible to find.
High-end retailer Selfridges sold out the next day, while online retailer Tights Please reported sales were “out of control”, with its website seeing a surge of more than 3,000 additional visitors a day since the X-Factor show.
Better news if you live in the U.S., though. We found the Bondage tights still available, at $65 a pair, at Saks.com.
You can also still order them from the U.S. version of Wolford’s website or by calling Wolford directly at 1-800-488-3103. There’s also a matching bodysuit available for $335.
Act fast before they someone scoops them all up and starts selling them off the back of a wagon on High Street!
Here’s a photo of Cheryl Cole during her headline-making performance on X-Factor (where she’s also a judge, keeping company with Simon You-Know-Who!).
Finally, someone has come up with a bondage-themed bathing suit that I can wear the next time I’m lying around on satin sheets in the Beverly Wilshire waiting for Javier the massage dude to show up.
These photos are from the 2011 Old Hollywood cruise collection by Beach Bunny Swimwear, the ultra-trendy California label favored by celebrities and priced for people who get paid appearance fees.
Beach Bunny had a huge year in 2010 by expanding its collection and investing heavily in some of the world’s top supermodels for its publicity. Throw in a capsule collection from the Kardashian girls and it’s hard not to be noticed.
It looks like BB is determined to make 2011 another boundary-pushing year, starting with this campaign modelled by Victoria’s Secret familiar face Candice Swanepoel.
At a time when many lingerie labels are designing pieces that could double as swimsuits, Beach Bunny is pushing in the opposite direction. With all its lace embellishments, crossover straps and metallic doo-dads, this collection looks more like erotic lingerie than anything bound for a beach. You wouldn’t dare get this stuff wet; in fact, this may be the only swimwear you’ll need to send out for dry cleaning.
But will Beach Bunny’s latest attempt at trend-setting actually catch on? Are California girls (or anyone else) ready for lace bikini thongs and jewelled tie-sides? And will tan lines from pieces like the two examples above become next season’s to-die-for fashion accessory?
Time will tell. In the meantime, these pieces will look fabulous if you’re planning a week in January in a lounge chair on the Princess of the Seas.
Here’s a few more images featuring Candice and the new BB collection, which you can now buy online. Now, excuse me, but I think Javier is at the door …
Every once in a while, a piece of handcrafted luxury comes along that you can’t pass up. Something that’s gorgeous and impractical and completely indulgent.
Hopeless Lingerie consistently offers jaw-dropping works of lingerie-art that fit such a description. Will you layer everyday T-shirts over their bras? Not likely. Will you feel like a screen siren in the privacy of your boudoir? Without a doubt.
Case in point: the Cheryl Silk Bra.
This wire-free pure-silk bra is from a new collection dubbed “The Haunted.” If you’ve ever wanted a sexy piece referencing a horror film, this Evil Dead-inspired item will have you channeling an irresistible villainess.
That’s the Cheryl bra with matching coral silk bow garters in the photo above. The picture below offers another view which, admittedly, looks like an outtake from Evil Dead II.
Hopeless co-founder Gabrielle Adamidis explains the vision she and her sister shared for the collection:
“I took inspiration from the evil force that races through the forest, the wood grain of the haunted log cabin and of buckets of blood featured in the films. These ideas were subtly woven into every piece to create a collection that was both haunting and beautiful.”
And as all good things should come wrapped in a bow, this black bra is topped off with just that. Since Hopeless Lingerie hand-makes each of their items to order, you can request the bow in any color. So if blood red is more your style, don’t hesitate to further personalize this one-of-a-kind treasure.
Pair the silk bra with silk knickers and transform into a vintage pinup girl. This Aussie line won’t let you settle for boring lingerie. Special occasions will never be the same.
Shopping from the U.S.? Drool over these stunning pieces at the official Hopeless site then make your order on Etsy. Hopeless has an extensive line of vintage-inspired one-of-a-kind gems in their Etsy store, so be prepared to shop!
Expect to pay $125 for the bra alone and another $132 for the garter. Shipping to the U.S. is $14.50.
Remember that these elaborate handmade designs can take up to six weeks to arrive at your doorstep. So, plan ahead for romantic occasions that require something Hopeless!
Chic girls everywhere are often faced with choosing between comfortable — think track pants and oversized, ratty T-shirts — and sexy when looking for at-home loungewear. The problem is, while many of us would love to opt for the sexy and feminine every time, such pieces just aren’t that conducive to actually lounging.
Enter loungerie, a new term used by the undergarment industry to describe a style hybrid of chic lingerie pieces that are more about easy comfort than support.
One of the new companies that have successfully brought the loungerie concept to life is Plum Pretty Sugar. Launched in 2009 and designed by the British-born, California-bred Charlotte Mills, the line features soft and silky fabrics in several colorful prints with styles that range from tanks to kimonos and tunics.
According to Mills, the brand’s style is “easy-living chic,” which seems appropriate given her California upbringing.
Mills describes the PPS collection as “the vibration of my heart,” and indeed, there is something dreamy and feminine about her creations, which promise to help any woman be both comfortable and beautiful within the privacy of her own home.
Plum Pretty Sugar‘s kimono-style robes, tunics, slip dresses, tanks and lounge pants come in a variety of colors and fabrics. Choose between cotton voile and habutai silk in patterns that evoke colorful Indian garments, a riotous garden or modern sixties chic.
Current patterns include Beckoning Creatures, the hippie-prep Pink Love Poppy, the new Lilac with Ribbons Tied up with String, and the vibrant Darling Jardin Bleu and Silk Road Sweet.
The line also offers “a garden of sweet tanks for inside or out and a lounge pant to cozy into” — a set that has also been cleverly marketed as the ideal bridesmaid gift. Not only are the sets personal and functional, but for the coordinated bride they can also provide a uniform “getting ready” look for the girls on the morning of the nuptials. Many of the pieces like the tanks and tunics can also be worn outside the boudoir as well.
Plum Pretty Sugar also offers a line of bedding and curtains, printed fabric headbands, as well as “blooms” (printed pretty sacks with secret pockets and a drawstring pull) for jewelry and cosmetics.
The line can be purchased online at www.plumprettysugar.com or on Etsy.
There’s no doubt that a Plum Pretty Sugar piece will help brighten up the coming winter and would help any woman feel more feminine and stylish, whether she is lounging around the house, getting ready for a night out or looking to bring some casual romance to her honeymoon.
Listen up, lingerie-holics! U.K. fashion merchant ASOS recently launched a U.S. e-commerce site that allows Americans to shop online for their favorite skivvies.
I’m sure most of you have heard of ASOS, one of the online destinations to get your fashion and beauty fix. Established in June 2000, ASOS has grown to stock over 35,000 branded and in-house label products, with over 1,500 new lines added each week.
Sounds great, right? Alas, before last month these facts only added salt to a fashion-deprived wound, because the items could only be purchased by residents of the United Kingdom.
This exclusivity was a major bummer (remember when we didn’t have access to uber-cool retail chain TopShop?), but much to the delight of online shoppers, all that has changed. Now ASOS has launched dedicated websites that can be accessed by residents of America, France and Germany.
And the push into the U.S. appears to be paying off. U.S. sales for ASOS jumped nearly 300% in the three-month period ending September 30 — and that takes into account just the first few days of U.S. activity. Watch for a huge year-end leap in the next quarter!
ASOS founder Nick Robertson told WWD that he expects the company’s U.S. revenues will actually equal those from the U.K. within four years.
Apart from selling dangerously addictive duds, ASOS.com also has a killer lingerie department. Industry darlings like Elle Macpherson Intimates, La Perla, Mimi Holliday, Princesse Tam Tam, among others, are yours at the click of a button! There is also maternity lingerie from labels like Cake Lingerie and HotMilk, and an entire section devoted to bustier women.
What’s more, ASOS has its own in-house lingerie label that, dare I say, is incredible. The photos above are all from ASOS’ own Boudoir range.
You can purchase the ASOS Boudoir ruched lace plunge bra (top left photo) that is comparable in style to many high-end designers, for only $31, with matching brief at $20! Not only are the prices unbeatable but the site is also easy to navigate — trust me, there is nothing more infuriating than a confusing and visually overwhelming website.
As if all this wasn’t enough, ASOS entered the battle for the U.S. consumer with an ace up its sleeve — would you believe free shipping and free returns? Yes, what you see is what you pay — no hidden costs or fees, and even taxes are included in the price.
So at any time of the day, you can peruse your favorite underthings by color, style or brand for stress-free shopping experience. For now, all items will be shipped from ASOS’ U.K. warehouse, but in time one will open stateside.
Now to devise a plan to entice Mr. Robertson and his team to expand just a little further north …