The Icon Bra: Ultimo’s Latest Space-Age Bust Booster
Posted by amy | September 1, 2010
Icon bra by Ultimo

If UK lingerie brand Ultimo has its way, a lot of British plastic surgeons will be looking for work soon.

With fanfare fit for a royal visit — or a space launch — Ultimo today unveiled its latest cleavage-boosting marvel, the Icon bra.

Calling it “the world’s most technologically advanced bra,” Ultimo president Michelle Mone said the Icon creates “an instant boob lift” by shaping, …

Dark Whisper push-up bra | Blush F/W 2010 Collection

As the fall season approaches, lingerie designers are turning away from the bright, flirty styles of summer and toward more seriously sensual offerings. The latest lingerie collection in this trend comes from Canadian label Blush.

I may be a little biased (gotta support home-based talent), but I have nothing but praise for Blush’s autumn lookbook which, stylistically, is quite a departure from their last …


How’s this for a client list? Lady Gaga, Christina Aguilera, Rihanna, LiLo, Pink, Katy Perry, Britney, Paris Hilton, SJP, Fergie, Courtney Love … and too many more to count.

For Marlies Dekkers, the fiercely original Dutch lingerie designer and tireless entrepreneur, celebrity name-dropping is hard to avoid.

Dekkers is today’s go-to label for A-list exhibitionists. Her elaborate riggings have probably been viewed by more …

Glee Star’s Peek-A-Boo Photoshoot
Posted by amy | August 31, 2010
Lea Michele_Glamour Magazine Sept 2010

Lea Michele has kept her image squeaky-clean as she rocketed up the ranks of Hollywood starlets over the past couple of years.

Now, the Glee dynamo drops her veil ever-so-slightly with a peek-a-boo photoshoot in the September issue of Glamour magazine.

Above: Lea covers up in a Brochu Walker sweater and a bra from No. 21.

Below: Briefs from Elle Macpherson Intimates

Lovable’s Juicy Summer Campaign
Posted by amy | August 30, 2010
Jennifer Hawkins for Lovable

Summer is still around the corner in Australia, and we’re starting to see some of the new seasonal lingerie offerings from Australia and New Zealand fashion designers (most of whom are at the Melbourne Exhibition Centre this week for the Fashion Exposed tradeshow).

One label that’s keen to raise temperatures down under is Lovable, whose girly lines can be found in hundreds of department …

Posted in Lovable
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