YB-moms

Kristina Loggia for Yellowberry

The lingerie industry is disproportionately propped up by two annual sales-driven holidays — Christmas and Valentine’s Day — but Mother’s Day is where its heart lies.

It’s no stretch to say that behind every professional in the lingerie business there’s a …

The Wildest Looks from FAT’s ‘Un Dress’
Posted by Lingerie Talk | April 14, 2016
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Raymond Chow, Canada Wears

Now this is what a lingerie fashion show should look like.

Insanely creative, wildly unpredictable and veering from elegant classicism one minute to playful futurism the next, the opening night of Fashion Art Toronto‘s alt-fashion week was nothing if not …

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UK department store Selfridges is the latest company to embrace diversity in its fashion marketing to women, but it does so with a welcome twist.

The store’s new ‘EveryBody’ campaign goes beyond self-affirmation and body positivity and focuses on wellness, movement and communal girl power …

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Amplify Apparel

There will be a lot of lingerie on the catwalk tonight as Fashion Art Toronto returns for its annual celebration of all things indie and imaginative, but don’t expect anything resembling a conventional parade of bronzed flesh and sexist fantasy.

Instead, FAT‘s …

Yellowberry Goes To Summer Camp — at Bloomingdale’s
Posted by Lingerie Talk | April 8, 2016
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Getting into a big department store is a milestone in the life of any young fashion brand, and Yellowberry, the Wyoming-based startup that reinvented the tween bra category, is starting at the top.

The two-year-old brand will a premium retail showcase next week as …

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