Home / Negative Underwear
Negative Tackles a Nagging ‘Pain Point’
Posted by richard | October 14, 2015

Every fashion startup wants to find the sweet spot — that elusive intersection of design trends and consumer tastes that can put a young brand on the map.

Negative Underwear, the much-buzzed-about minimalist label out of New York, has done it a couple of …

LiveFAST Gets Negative
Posted by Lingerie Talk | April 13, 2015

Negative Underwear gets a suitably black-and-white treatment in a new editorial from LiveFAST magazine, though if they really wanted to capture the brand ethos perfectly they could have printed the shoot as a series of — you guessed it — negatives.…


Gwyneth Paltrow gets a lot of sarcastic flak for her envy-inducing blog Goop, which began as a window into the celeb’s privileged life and evolved into a curated marketplace of her precious personal indulgences.

But love it or hate it, there’s no denying…