Good news for expectant moms, or anyone thinking of getting in the family way next year: Australian label Cake Lingerie is about to debut its third collection of stylish, well-made maternity lingerie to help put a glamorous spin on your pregnancy.
Big things are happening for HOTmilk, the buzz-worthy maternity lingerie label from New Zealand that is rapidly becoming a recognizable international fashion brand.
HOTmilk has been slowly releasing new pieces from its highly anticipated autumn-winter line, as well as an entirely new collection of maternity basics called “Essentials” that includes seamless shapewear pieces specifically designed for expectant moms.
Long gone are the days of maternity wear being restricted to shapeless sacks and muumuus. Not only is maternity wear more stylish than say, what our mothers had to wear (tent dresses, anyone?), even celebrity moms have lent their experience in designing fashionable and comfortable apparel.
A campaign by New Zealand’s Cake Lingerie to celebrate the beauty of pregnant women is going worldwide.
Cake, a young company that produces two sexy lines of maternity lingerie, kicked off its ‘Real Mums, Real Fit’ campaign in March with a search for “real New Zealand mums.”
I mentioned yesterday how I have become enamored with Belabumbum lingerie, but I also want to highlight that Belabumbum has a very stylish maternity line. Yes, for all you moms-to-be, Belabumbum features a maternity line that provides comfortable and chic lingerie to wear during your pregnancy and after.