Two years ago, Mercy Brewer was modelling incontinence underwear on a fashion week runway. But today the former ‘80s supermodel is the star of the latest barrier-busting campaign from one of the world’s top indie lingerie brands.
There’s always something special about a new lingerie collection from New Zealand indie label Lonely, but sometimes you have to look closely to find it.
She’s got a puzzled look on her face, like she’s trying to size you up. Unsmiling and unimpressed, her piercing gaze is searching for substance beneath the surface.
The New Zealand lingerie label Lonely expands its catalogue with its new 2014 collection, which includes the label’s first foray into loungewear.
This image — a pretty 20-something lost in her own thoughts in a uniform of worn jeans and fashion lingerie — tells you a lot about the brand behind it … and the girls they are trying to reach.