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Lonely’s Secret Message of Rebirth
Posted by richard | February 10, 2015

There’s always something special about a new lingerie collection from New Zealand indie label Lonely, but sometimes you have to look closely to find it.

One of the pretty pieces in the brand’s latest collection features an embroidery pattern that likely has a special …

Lonely Finds Its Girl
Posted by richard | October 22, 2014

She’s got a puzzled look on her face, like she’s trying to size you up. Unsmiling and unimpressed, her piercing gaze is searching for substance beneath the surface.

She also seems a bit annoyed, as though you’re distracting her from something more important than being, …

Loungewear For The Lonely Tribe
Posted by richard | February 4, 2014

The New Zealand lingerie label Lonely expands its catalogue with its new 2014 collection, which includes the label’s first foray into loungewear.

It’s hard to tell from these lookbook images how many new pieces are involved, but you’ll spot some nice kimonos, wispy chemises and …

The Lonely Girls Club
Posted by richard | October 2, 2013

This image — a pretty 20-something lost in her own thoughts in a uniform of worn jeans and fashion lingerie — tells you a lot about the brand behind it … and the girls they are trying to reach.

It’s a promo shot for the …

The most evocative lingerie photo campaign we’ve seen this spring doesn’t come from a glossy lookbook or runway show or magazine editorial.

It’s the Freedom Project, an online photo and video exploration inspired by two apparently unrelated sources: the iconoclastic New Zealand clothing label …

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