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Kickstarted: 10 Tips For A Successful Crowdfunding Campaign
Posted by richard | November 11, 2013


A designer in Sarah Palin’s hometown is hoping to launch a made-in-Alaska lingerie label called Camerie with startup funding raised through Kickstarter. With 22 days left in her KS campaign, she’s raised $476 toward her $4,500 funding goal.

Meanwhile in New York, a new line of plus-size designer intimates called Delicate Curves has raised $2,371 the same way — but …



Crowdfunding campaigns come in all shapes and sizes, with different purposes and personalities.

They can be playful and engaging or serious and urgent: Save the planet by supporting my bamboo sock company!

What they all have in common, and what allows you to evaluate their relative merits, are The Pitch and The Perks.

The Pitch is the brand’s story, the …



It’s been a nervous few days for Danielle Rockel.

The co-founder of Hopeo, a Vancouver-based ethical underwear brand, Danielle watched anxiously as the Kickstarter campaign that would finance Hopeo’s first collection neared its deadline yesterday. The money was earmarked for materials and tools needed to manufacture Hopeo’s hand-made organic cotton garments.

When the campaign deadline arrived, Hopeo had raised …

Is Your Lingerie Ready For Winter?
Posted by Melmira Boutique | November 14, 2012

The trees are bare, the sun is setting earlier and winter is almost upon us: it’s time to reach for cuddly sweaters and extra layers to keep cozy!

The transition to cooler weather and the approaching holiday season also make this time of year the perfect opportunity to re-evaluate and add different pieces to your lingerie wardrobe.

Now that skimpy T-shirts are out, and thicker …

Fashion designers who draw inspiration from the rich heritage of the Arab world should proceed with caution these days.

Given the nationalist passions, hair-trigger cultural sensitivities and rapidly evolving gender politics in countries from Morocco to Iran (and everywhere in between), the fashion industry needs to think carefully before appropriating traditional ethnic styles to satisfy Western fashionistas hungry for exotic new looks.

At the very …

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