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Lascivious_2

It’s not a job, not even an internship, and you probably won’t get any royalties even if your submission becomes a bestseller.

But the new design competition announced by Lascivious this week might be your best chance to get your fashion portfolio in front of one of the world’s most influential lingerie brands — and the international media that follows its every move.

The trendsetting …

BoiBums_1

Here’s a complaint we hear frequently: women’s underwear is too feminine, too fashion-centric, not comfortable enough.

The sentiment is widespread enough it’s spawned a trend in new minimalist lingerie labels.

And some women, who don’t find much on the market that suits their taste, secretly covet men’s underwear — functional, dependable, comfortable and still capable of making a statement, fashion or otherwise, thanks to …

Blush Berlin Takes On Russia’s Putin
Posted by Lingerie Talk | May 5, 2014
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Russia’s creeping military invasion (let’s call it what it is) of eastern Ukraine turned deadly in the past week, which makes the latest marketing campaign from the German lingerie company Blush Berlin both more timely and a lot less funny.

Blush and its ad agency Glow Berlin have earned a disproportionate amount of global media attention over the past few years with ads that put …

Cosabella-Glow_1

It hardly matters that Cosabella‘s crazy new Glow collection boasts the same craftsmanship and fine fabrics that have made the American brand a dependable fashion favorite.

When you’re talking about glow-in-the-dark underwear, the only relevant question is: Where, and why, would I wear such a thing?

The Glow line is Cosabella’s latest innovation, using a luminous yarn that emits light after being exposed …

In-Bloom

Can a starstruck young lingerie designer find true love in the arms of a suspiciously charming rock ‘n roll singer, and still deliver her first bridal collection to Nordstrom on time?

More importantly, can a market-leading luxury brand profit from the literary ambitions of a key staff member, without losing her to Hollywood forever?

Those are the stakes in this year’s most unlikely marketing success …

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