Rapidly emerging advances in fabric technology are giving fashion designers a broad new array of materials to work with and style options that are limited only by their imaginations.
There’s an old rule of thumb in business that goes something like this: there’s always room at top. If you want your brand to stand apart from the crowd, head for the upper end of the luxury market where price is not an issue, competitors …
Cy Lauz was sure she had thought of everything in the two years of planning that led to the launch this month of Chrysalis Lingerie, the first fashion lingerie line developed for transgender women.
But she wasn’t prepared for the haters.
Although materials and manufacturing have changed dramatically in the last 100 years, the actual construction of the bra hasn’t changed much at all. That’s why I began to research and look at where the future of the bra was heading.
You know you’re onto something good when people are willing to pay for your product, sight unseen, based on the idea alone.
That’s the unique situation facing Knix Wear, a new fashion underwear line out of Toronto.