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What will make teenage fashionistas sit up and take notice? How about photos of your grandmother in lingerie?

That seems to be the strategy behind American Apparel‘s newest attention-grabbing advertising campaign, featuring 62-year-old New Yorker Jacky O’Shaughnessy modeling the brand’s underwear.

The image above …


Dana Seguin spent much of the past two weeks obsessively scrolling through her Facebook and Instagram accounts at the office.

It’s the sort of thing that might get someone fired, but for Seguin, the senior director of marketing for American Eagle‘s lingerie brand Aerie

Beyoncé’s Mix-and-Match Masterpiece
Posted by Lingerie Talk | January 27, 2014

Wasn’t it just about this time last year that the whole world was talking about Beyoncé’s leather-and-lace Superbowl outfit?

That laser-cut Rubin Singer masterpiece was one of the fashion world’s peak moments of 2013 but, predictably, drew howls of complaint from everyone from PETA …

Luxurious Warmth From Mere Basics
Posted by Lingerie Talk | January 23, 2014

Some days, like today, it’s impossible to get warm. Icy shivers seem to creep under all your layers, no matter how hard the furnace and space heaters are pumping out hot air.

My go-to choice for persistent chills is a light cashmere sweater that’s been …


There’s a lot of talk these days about ‘real’ fashion models, but it’s hard to get more real than this.

Elly Mayday, a Vancouver pinup and lingerie model, will be spending the next three weeks in hospital recovering from surgery for ovarian cancer on …

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