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Cherie Amie Plans New Launch After Fire
Posted by richard | November 19, 2012

Yes, it is possible for lingerie to be too hot.

The young couple behind the charitable lingerie brand Cherie Amie are rebuilding — and keeping their sense of humor — after fire destroyed their Texas home just before the brand’s launch.

Tara Smith had just …

Joan Jett’s Next Favorite Store
Posted by richard | November 16, 2012

After weeks of teasing, Hot Topic this week finally lifted the curtain on the first store in its spinoff mall chain Blackheart Lingerie.

And for fans of showy DIY fashion with a heavy dose of punk attitude, Blackheart delivers the goods. This will be …

A Leap Of Faith In Lingerie
Posted by richard | November 15, 2012

Looking to test the limits of your courage? Try jumping out of an airplane for the first time — wearing only lingerie.

That’s what seven California women will do on Saturday in a so-crazy-it-works awareness campaign designed to help women overcome insecurities and discover their …

Julie Sygiel knows a thing or two about “oops” moments.

Like just last August when the founder of the new underwear brand Underbrella was courting buyers at a trade show, only to discover that apparel label Ella Moss was at the same show, pushing a …

CHERIE AMIE founder Tara Smith working with artisans in Cameroon last month.

One of the lingerie industry’s most uplifting stories came to a sickening halt yesterday when fire destroyed a Texas house occupied by the founder of the charity-driven Cherie Amie lingerie.

Only four hours …

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