You know you’re onto something good when people are willing to pay for your product, sight unseen, based on the idea alone.
That’s the unique situation facing Knix Wear, a new fashion underwear line out of Toronto.
Here’s a situation that will be painfully familiar to many of our readers in the lingerie industry:
It might not be quite the cinematic masterpiece we were hoping for, but the latest film version of The Great Gatsby is still the must-see movie event of the summer for stylistas everywhere.
[Last month, a French researcher ignited controversy with a study questioning the benefits of wearing a bra. Amie Heenan, co-owner of Toronto’s Melmira Boutique and a regular Lingerie Talk contributor, offers her perspective on the issue.]
It’s either a vulgar slur or a flattering compliment, depending on your age, self-image and sense of humor.
I’m talking about MILFs.