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You know you’re onto something good when people are willing to pay for your product, sight unseen, based on the idea alone.

That’s the unique situation facing Knix Wear, a new fashion underwear line out of Toronto.

Knix won’t actually launch its debut …

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Here’s a situation that will be painfully familiar to many of our readers in the lingerie industry:

You spent years in fashion school honing your skills and another six months developing the debut collection for your own label. But despite all the pre-launch buzz among …

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It might not be quite the cinematic masterpiece we were hoping for, but the latest film version of The Great Gatsby is still the must-see movie event of the summer for stylistas everywhere.

You don’t have to be a vintage revivalist or English Lit student …

Are You Better Off Without A Bra?
Posted by Melmira Boutique | May 9, 2013
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[Last month, a French researcher ignited controversy with a study questioning the benefits of wearing a bra. Amie Heenan, co-owner of Toronto’s Melmira Boutique and a regular Lingerie Talk contributor, offers her perspective on the issue.]

Have you heard about the recent …

Finally, A Bra For Stifler’s Mom
Posted by richard | April 30, 2013
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It’s either a vulgar slur or a flattering compliment, depending on your age, self-image and sense of humor.

I’m talking about MILFs.

Now, a U.S. lingerie retailer is hoping to re-purpose the raunchy slang term for hot mamas to help it sell bras. This …

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