If Italy is successful in defending its FIFA World Cup title this summer, a small bit of credit may be due to the fashion swimwear label Parah.
Parah recently joined a long list of Italian companies hoping to boost its team’s fortunes at the World Cup in South Africa next month by introducing a unique collection of swimwear and accessories featuring Italy’s tricolored flag …

Oh, the world of beauty pageants. Underneath all those pleas for world peace are contestants entangled in scandalous allegations (just check out Time’s Top-10 Beauty Pageant Scandals), and this year’s bunch are already attracting their share of glare.
The Miss USA pageant, which takes place in Las Vegas, has already generated significant buzz due to risqué lingerie photos of the contestants that were released …

The 2010 FIFA World Cup is only a month away, and the question on everyone’s mind is: what will I wear?
Leave it to French lingerie label Etam to come up with an obvious answer. Etam has produced a limited edition line of bikinis modeled after the flags of the major World Cup competitors.
The triangle bikinis go on sale May 15, and don’t …

Nice to see Lady Gaga continuing to push the boundaries – of music, fashion, celebrity, and whatever else needs shaking up.
The divine Lady G stole the show during the American Idol telecast on Wednesday night with a frantic romp through “Bad Romance” and her new single, “Alejandro”. At the same time, she pushed the whole lingerie-outerwear trend to new highs with a PDI (public …

We love a clever ad creative as much as anyone!
Check out this recent video entry from the Portuguese lingerie retailer Marisa Lingerie. It’s a saucy way to let shoppers know about a new store opening. The piece is called Tapume, or “Siding.”
FYI the inscription on the construction siding reads: “Look here, and see what Marisa is getting ready for you!”

