Now, THIS is how you do guerrilla marketing.
The German lingerie retailer Blush Berlin defaced one of its own billboards on the weekend to show solidarity for the imprisoned Russian activists Pussy Riot — and paid a price for the stunt.
Like a lot of Westerners, the Japanese lingerie market makes me a little uncomfortable. So much of it is too cutesy, too juvenile, and spilling over with frills, ruffles, bows and baubles of every variety — regardless of what age group is being targeted.
Dress a girl up in £500 worth of luxury lingerie and it’s bound to do wonders for her outlook. But what can you actually do with all that newfound self-confidence and sense of empowerment?
In a perfect world, scenes like these wouldn’t attract much attention. In the real world, though, they’re almost subversive.
There’s something special inside every package of Empowered By You panties: an insert card that tells the inspirational story of a real woman in a developing country whose life was changed by your purchase.