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National Underwear Day: Free Undies, But No Parade
Posted by richard | August 3, 2010
National-Underwear-Day-2010

Decided what to wear yet for National Underwear Day? Well, get out your fanciest skivvies or, better yet, get yourself a new lingerie ensemble fast, because National Underwear Day 2010 falls on August 5 this year.

What exactly is National Underwear Day? Not to be confused with Wear Your Underwear To Work Day (so don’t!), underwear day is little more than a publicity …

Intimissimi Debuts New Shapewear Line
Posted by amy | August 3, 2010
High-waisted Leggings from Intimissimi Shaping Collection

Good news and bad news today for lovers of fine Italian lingerie.

Intimissimi, the high-end lingerie line in the Calzedonia empire, has just unveiled its Fall 2010 collection — and it’s gorgeous (more on that later).

But the really good news is that Intimissimi has used the occasion of the fall season to launch an elegant shapewear line which it is calling its “Shaping …

Emily Blunt | Elle

Katy Perry | Rolling Stone

September is around the corner, and you know what that means — the annual fight for front-row space (and your eyeballs) by the world’s top magazines.

From the looks of things, there’s a trend emerging in this year’s September slugfest: take a hot young star, add some luxe lingerie, point-and-shoot and, presto, there’s your cover.

First off the mark are these two entries:

  • Rolling Stone
Would You Break A Sweat In An $1,850 Sports Bra?
Posted by melanie | July 30, 2010
Body Rock Sport_TrentaBra_1

I rarely work out — like, ever. My idea of working out involves cycling to my favorite ice cream shop, which then kinda defeats the whole purpose of excersing in the first place. But I sure know how to dress the part while faux-exercising.

Anyway, all you gym rats obviously know the benefits of a good sports bra that provides ample support while looking stylish, …

Zoe Saldana for Calvin Klein Envy

Expect to see a lot of Zoe Saldana this fall.

Calvin Klein is planning one of its biggest product launches ever for the fall women’s collection of Envy lingerie, with Avatar actress Zoe Saldana as its face and figure.

Zoe’s Envy campaign will roll out in September in a multi-million-dollar ad blitz timed to coincide with the publication of fall fashion magazines.

CK’s Envy

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