You could be forgiven for thinking Friday’s edition of The Social, Canada’s daytime talk show, was just an April Fool’s Day gag. Not because the three women co-hosts were talking about lingerie, but because they were slagging a UK indie brand that is …

They might be the only panties that promise to “aid with digestion” and need to be refrigerated after opening.

Ethical brand Pact Apparel, which is known for its use of fair trade-certified organic cotton, has launched a new line of “edible underwear” made from …

Is the world ready for a body-positive, self-affirming underwear marketing campaign … about men?

I say why not, and not a moment too soon, either.

While major fashion brands around the world are …

A collaboration between online retailer The Dreslyn and New York lingerie brand Land of Women translates the label’s chic minimalist looks into an elegant, all-white collection of swim and resortwear pieces.

The collab includes three one-piece swimsuits that mirror LOW‘s bodysuits along with three …

What are the ingredients for creating a successful new global brand in men’s and women’s underwear?

First, take an altruistic millennial entrepreneur with a big idea but more charm than cash. Then add an accomplished industry insider with a peerless track record and a Rolodex …