If ever there was a fashion staple that needed rebranding, it’s the basic men’s white tank — the sleeveless, scoop-neck, all-purpose undershirt known as a ‘wife beater’ or, simply, a ‘beater.’
If you’re one of the tens of thousands of people who subscribe to the social media channels of disruptive NYC underwear startup Thinx, you were probably puzzled by the cryptic e-mail that arrived in your inbox on Friday.
If you’ve ever limped home after an intense spin class, with your undercarriage aching and determined to find a less-crippling way to stay in shape, Pixi has a solution that might just keep you coming back for more punishment.
Two years ago, Mercy Brewer was modelling incontinence underwear on a fashion week runway. But today the former ‘80s supermodel is the star of the latest barrier-busting campaign from one of the world’s top indie lingerie brands.
Can three entrepreneurs with very different backgrounds and skill sets come up with a formula for success in the lingerie business?
That’s what the founders of Savannah Lingerie, a new UK brand, are hoping as they launch a debut collection that aims for the …