If ever there was a fashion staple that needed rebranding, it’s the basic men’s white tank — the sleeveless, scoop-neck, all-purpose undershirt known as a ‘wife beater’ or, simply, a ‘beater.’

The beater has been ubiquitous for decades, worn by everyone from average Joes to …

If you’re one of the tens of thousands of people who subscribe to the social media channels of disruptive NYC underwear startup Thinx, you were probably puzzled by the cryptic e-mail that arrived in your inbox on Friday.

Titled ‘A Note to Our Community’…

If you’ve ever limped home after an intense spin class, with your undercarriage aching and determined to find a less-crippling way to stay in shape, Pixi has a solution that might just keep you coming back for more punishment.

The Boston-area startup thinks it’s found …

Two years ago, Mercy Brewer was modelling incontinence underwear on a fashion week runway. But today the former ‘80s supermodel is the star of the latest barrier-busting campaign from one of the world’s top indie lingerie brands.

Now 56, Mercy was chosen to front a …

Can three entrepreneurs with very different backgrounds and skill sets come up with a formula for success in the lingerie business?

That’s what the founders of Savannah Lingerie, a new UK brand, are hoping as they launch a debut collection that aims for the …