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Brooklyn’s visionary lingerie and swimwear brand Chromat is about to change the way people look at fashion.

Not content to simply reinvent clothing — which it’s doing with with extraordinary speed and conviction — the coolest brand on the planet is making history today with the introduction of a 3-D “living lookbook” that lets viewers interact with images and even change what they’re looking at.…

Björn Borg’s Underwear for Avatars
Posted by Lingerie Talk | September 3, 2014
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So your favorite lingerie brand has a rocking iPad app, hosts a monthly Google Hangout and puts its catalogue on Issuu. Yawn. Does it have its own video game?

Swedish underwear and sportswear brand Björn Borg may be the first label that can answer yes.

The Scandinavian company gave viewers an early look at its next big-concept marketing platform last week, when it …

Who Runs The World
Posted by richard | August 29, 2014
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This is our favorite photo of 2014 so far, because it says so much about fashion — and fashion lingerie — today.

Beyoncé sampling “Haunted” at the VMAs, resplendent in a jeweled Tom Ford bodysuit while surrounded by worshipful minions wearing some of today’s most forward-looking undergarments, like a celestial portrait of the feminist galaxy.

This time, two New York labels got the coveted “Beyoncé …

La Vie En Rose Rocks Montreal
Posted by Lingerie Talk | August 25, 2014
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©Allen McEachern

Canadian lingerie retailer La Vie En Rose had pride of place at this weekend’s Montreal Fashion and Design Festival, closing out the four-day event with a splashy outdoor runway show at Casino Montreal.

La Vie En Rose, which is also based in Montreal, is Canada’s largest independent lingerie chain, with 165 stores across the country and about 65 licensed boutiques …

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First you laugh. Then you rub your eyes and do a double-take. Then you start thinking.

That’s the intention of, and the nearly universal reaction to, the TaTa Top, which has been turning heads across North America all summer.

The flesh-toned, nipple-printed bikini tops (available in three skin shades) have been showing up on beaches and city streets, offering a comical commentary on censorship …

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