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Spanx Turns On The Star Power
Posted by richard | February 25, 2014

One of these days, Spanx will probably get its own Oscar.

It would only be fitting. No other brand in the world has leant so much unseen … umm … technical support to the annual parade of A-listers on red carpets during Hollywood’s awards season. And no other brand reaps as much free publicity from the world’s most famous faces than the 15-year-old shapewear pioneer.…

Etam + Azealia Might Break The Internet
Posted by Lingerie Talk | February 24, 2014

Etam‘s annual Paris lingerie show, which will be streamed live tomorrow night, is like the Victoria’s Secret Fashion Show for cool people.

Better staging, awesomely au courant music stars (Beth Ditto, Lily Allen, MIA), A-list fashion and media celebs in the front rows and a frisson of unpredictability that comes from doing it all live. Plus, there’s always something …

Love. Underwear. Music. Baby.: Gwen Stefani Lingerie For Hanky Panky
Posted by Lingerie Talk | February 23, 2014

If you ever saw No Doubt in concert, you know what kind of kinetic force singer Gwen Stefani brought to the occasion: pogoing up and down, climbing banks of speakers and plunging into the bouncing crowd below, which was usually more exhausted than she was.

And given her level of energy, it’s easy to imagine the pop star and fashion rebel must have gone through …

Sailor Moon Lingerie Takes Off
Posted by Lingerie Talk | February 20, 2014

This is a mega-day in the lives of moonies everywhere, and a rotten one for evildoers. The much-anticipated Sailor Moon lingerie collection has finally reached store shelves — well, in Japan, at least.

The collection includes five lingerie sets and two pajama sets based on characters from the massively popular 1990s anime, and is timed to coincide with a TV reboot of the series …

#MyCalvins: The Triumph of the Shill
Posted by richard | February 19, 2014

There’s something very 1995 about the latest digital marketing blitz from Calvin Klein Underwear, and something very 2014 too.

The old part? The new ‘Show Yours’ campaign invites customers to show off their iconic CK waistband in public. You know, like that time you got sent home from high school 15 years ago for violating the dress code.

The new part? CKU has invited …

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