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It might not be quite the cinematic masterpiece we were hoping for, but the latest film version of The Great Gatsby is still the must-see movie event of the summer for stylistas everywhere.

You don’t have to be a vintage revivalist or English Lit student to be swept away by the Art Deco excess of Gatsby and its timeless story of undying love, unconstrained hedonism …

Are You Better Off Without A Bra?
Posted by Melmira Boutique | May 9, 2013
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[Last month, a French researcher ignited controversy with a study questioning the benefits of wearing a bra. Amie Heenan, co-owner of Toronto's Melmira Boutique and a regular Lingerie Talk contributor, offers her perspective on the issue.]

Have you heard about the recent controversial study conducted in France? Professor Jean-Denis Rouillon followed 330 women (ages 18-35) for 15 years in order to study …

Finally, A Bra For Stifler’s Mom
Posted by richard | April 30, 2013
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It’s either a vulgar slur or a flattering compliment, depending on your age, self-image and sense of humor.

I’m talking about MILFs.

Now, a U.S. lingerie retailer is hoping to re-purpose the raunchy slang term for hot mamas to help it sell bras. This time, the ‘F’ stands for “fit”, not you-know-what.

True & Co. launched its Are You A MILF? campaign last week …

Triumph Shelves Student Design Contest
Posted by richard | April 29, 2013
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Retail giant Triumph has suspended its popular international lingerie design contest for fashion students, saying the annual Triumph Inspiration Awards are in need of a “creative break”.

Launched in 2008, the TIA competition attracted entries from undergraduate design students from countries around the world.

Students competed in national finals for a chance to participate in a gala international runway show judged by a celebrity jury, …

Another Lingerie Day Goes Bust
Posted by richard | April 25, 2013
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Well, another Lingerie Day has come and gone and, as we feared, almost no one noticed.

As we reported in this article last year, National Lingerie Day in the U.S. is a bit bogus, a kind of made-up Hallmark holiday. It wouldn’t exist on anyone’s calendar were it not for a bit of unintentional mischief from Frederick’s of Hollywood, which last year promoted a …

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