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Most newcomers to the lingerie business want only to fit in and capture a small slice of the massive but overcrowded market.

But not Hayat Rachi. The 25-year-old founder of fledgling label Neon Moon wants nothing less than to shatter the paradigm that governs the sale of sexy underwear. (more…)

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La Perla set with Pleasure State garter and Belle Chasse robe from Shiori Pike’s private collection.

Lingerie collectors and aficionados around the world are being asked to be on the lookout for a vast treasury of luxury garments — including some museum-quality heirloom pieces dating back to the 19th Century — that were stolen from a Melbourne designer on Friday night.

About 500 pieces worth an estimated $100,000 were taken (more…)

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An extraordinary photo project by a New York underwear brand aims to change the way people view post-mastectomy breast reconstruction — and those cancer survivors who choose not to undergo the procedure.

But there’s a lot more than that involved in the explicit topless images of three women shot by Play Out Underwear, a queer label that produces unisex underwear and has a deep interest in evolving concepts of gender identity. (more…)

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If you haven’t encountered a new sleepwear brand called Lusomé yet, consider yourself fortunate — it probably means you don’t need it.

But for women who know the misery of chronic night sweats, the new Canadian label with the high-tech fabric solution will feel like a godsend. (more…)

A Racy Reading From Playful Promises
Posted by richard | February 19, 2015
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You don’t need to be a book lover (or even wear lingerie) to get a huge kick out of the witty new photo campaign from London label Playful Promises. It helps, though, if you have a dirty mind.

The campaign is called “Product of a Mischievous Mind” and it juxtaposes saucy double entendres from classic 19th Century novels with racy imagery (more…)

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