Most newcomers to the lingerie business want only to fit in and capture a small slice of the massive but overcrowded market.
Lingerie collectors and aficionados around the world are being asked to be on the lookout for a vast treasury of luxury garments — including some museum-quality heirloom pieces dating back to the 19th Century — that were stolen from a Melbourne designer on Friday night.
About 500 pieces worth an estimated $100,000 were taken (more…)
An extraordinary photo project by a New York underwear brand aims to change the way people view post-mastectomy breast reconstruction — and those cancer survivors who choose not to undergo the procedure.
But there’s a lot more than that involved in the explicit topless images of three women shot by Play Out Underwear, a queer label that produces unisex underwear and has a deep interest in evolving concepts of gender identity. (more…)
If you haven’t encountered a new sleepwear brand called Lusomé yet, consider yourself fortunate — it probably means you don’t need it.
But for women who know the misery of chronic night sweats, the new Canadian label with the high-tech fabric solution will feel like a godsend. (more…)
You don’t need to be a book lover (or even wear lingerie) to get a huge kick out of the witty new photo campaign from London label Playful Promises. It helps, though, if you have a dirty mind.
The campaign is called “Product of a Mischievous Mind” and it juxtaposes saucy double entendres from classic 19th Century novels with racy imagery (more…)