You know you’re onto something good when people are willing to pay for your product, sight unseen, based on the idea alone.

That’s the unique situation facing Knix Wear, a new fashion underwear line out of Toronto.

Knix won’t actually launch its debut line until next month, but it’s already generating a lot more than just buzz: over 150 future customers have contributed …

Here’s a situation that will be painfully familiar to many of our readers in the lingerie industry:

You spent years in fashion school honing your skills and another six months developing the debut collection for your own label. But despite all the pre-launch buzz among your own circle of friends, you had a hard time generating press interest and few customers to show for all …

It might not be quite the cinematic masterpiece we were hoping for, but the latest film version of The Great Gatsby is still the must-see movie event of the summer for stylistas everywhere.

You don’t have to be a vintage revivalist or English Lit student to be swept away by the Art Deco excess of Gatsby and its timeless story of undying love, unconstrained hedonism …

[Last month, a French researcher ignited controversy with a study questioning the benefits of wearing a bra. Amie Heenan, co-owner of Toronto's Melmira Boutique and a regular Lingerie Talk contributor, offers her perspective on the issue.]

Have you heard about the recent controversial study conducted in France? Professor Jean-Denis Rouillon followed 330 women (ages 18-35) for 15 years in order to study …

It’s either a vulgar slur or a flattering compliment, depending on your age, self-image and sense of humor.

I’m talking about MILFs.

Now, a U.S. lingerie retailer is hoping to re-purpose the raunchy slang term for hot mamas to help it sell bras. This time, the ‘F’ stands for “fit”, not you-know-what.

True & Co. launched its Are You A MILF? campaign last week …