© Brian Goldman
Plenty of American companies use the Independence Day holiday as a convenient opportunity for a summer sale. But for lingerie brand Hanky Panky the 4th of July means a lot more than that (though they have a sale, too).
A couple of years ago we published a series about the growing use of middle-aged models in lingerie advertising by brands hoping to reach mature customers. Alas, the “trend” we predicted never truly materialized.
It’s hard to decide what’s the most unlikely thing you’d find in the Garden of Eden, Paris Hilton or the futuristic fashions of lingerie trendsetter Chromat.
But men’s magazine ADON used both in this arresting image, showing an Eve-like Paris dressed in Chromat’s metal …
Like many lingerie designers, Vera Akotuah is constantly looking for ways to grow her brand. Every year there are new styles, new materials, new trends and new models to display them.
A month ahead of the launch of her first collection, designer Kaila Methven knows exactly how she wants to fit into the fashion universe.
“I want to be the Cartier of lingerie,” she says. “Or the Hermès.”
Methven is the founder of Latrodectus, an …