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Passionata’s Fall/Winter 2010 Preview
Posted by melanie | March 31, 2010
Bar Refaeli for Passionata's Fall 2010 Collection

Yes, I know spring has yet to fully grace us with her warmth and transformative qualities (seriously, if I have to wear boots in April I may have a massive meltdown), but French brand Passionata has released images from their new fall/winter 2010 campaign.

Again, model powerhouse Bar Refaeli poses in the brand’s lingerie for the ad campaign, which was inspired by French couture. A spokesperson …

Brooklyn Decker Poses For Bare Necessities
Posted by melanie | March 27, 2010
Brooklyn Decker for Bare Necessities

If the latest face (and body) of Bare Necessities’ ad campaign looks familiar, it’s  because this American beauty graced the cover of this year’s Sports Illustrated swimsuit edition.

Brooklyn Decker, the 22-year-old wife of tennis star Andy Roddick, traded in her sizzling, barely-there bikinis for pretty lingerie in the new ad campaign for Bare Necessities.

This recent modeling contract comes just off the heels of her …

Bravissimo Customers Featured In 2010 Campaign
Posted by melanie | March 26, 2010
Bravissimo models Leela Tikador and Katie Hardy
Bravissimo models Jess Edwards and Patricia Arteaga

Bravissimo, a UK brand specializing in lingerie and swimwear in D-KK cup sizes, has decided to forgo fashion models for their Spring/Summer 2010 advertising campaign, and instead hire real-life customers. The decision has been warmly embraced considering many fashion models do not represent the Bravissimo clientele; tell me, when have you seen a curvy, Twiggy-esque waif?

Sarah Tremellen launched Bravissimo in 1995 after wanting to provide ‘big …

Vodianova Returns For Etam’s ‘Natalia’ Collection
Posted by melanie | March 21, 2010
Yellow Natalia bra and panty with cream lace, by Etam.

Russian bombshell and fashion powerhouse Natalia Vodianova’s latest collection for Etam, entitled Rêves Indiscrets, is a sexy, glamorous lingerie line made up of satins and sensual, sheer materials.

Vodianova, who signed a three-year ambassador contract with the French brand, is now in her second term and is also involved in the design process. Her first collection in 2009 premiered in France at …

Bar Refaeli in 'White Nights' plunge bra with floral detail, by Passionata.
Bar Refaeli in 'Oh La La' demi cup floral lace bra, by Passionata.


Israeli beauty Bar Refaeli is the spokesmodel for Passionata‘s spring/summer 2010 campaign. Set admist  candy-hued backdrops, Refaeli channels a modern day 1960s Jean Shrimpton – think big hair, doe eyes and a coquettish demeanor. Refaeli is playful and coy, donning feminine boyshorts and printed bras accented with ruffles and lace.

Passionata is a lingerie line that aims to provide women with creative styles at affordable prices. The bras and underwear …

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