Well, this is a bit awkward.
Supermodel Bar Refaeli will launch her own intimates label this month, hot on the heels of her new signature collection for French brand Passionata.
As the photos above show, this may cause some confusion for women trying to decide what is the best lingerie to wear while playing tennis. From a style point of view, though, there should be room for both Bars in your wardrobe.
The Israeli model, who has been the face of Passionata for three years, will launch her own brand Under Me in UK and Europe by Valentine’s Day, and should expand into North America later this year. It’s expected to be a stripped-down line of comfy daywear basics, including undershirts, tights, shorts, soft bras and T-shirts (that’s a preview image below).
Bar partnered with model pal Dudi Balsar for the project, which was originally to be called Undeez. She told Elle last fall that she started Under Me because “when I like a pair of underwear, I’ll get 30 pairs of it in the same color, but I don’t have time to go buy underwear all the time.”
Under Me will offer styles for men and women, she added, because “I had boyfriends who were the same way — they never had time to go buy socks and underwear.” She also hinted at a monthly subscription service that will be part of the new label’s webshop.
Meanwhile, Bar continues to rep for Passionata, which celebrated her long service for the brand with a capsule collection this winter called simply the Bar Refaeli Collection (below).
It’s only two ensembles but it stands out from the rest of Passionata’s popular sets. There are two lace bandeaus combined with push-up bras and two lacey bottoms, including a cute skirted shorty with small bows. The sets are available in a charcoal gray or teal green.
The busy 26-year-old also continues to front Passionata’s main lines and is featured once again in their annual retro-styled pinup calendar.
Canadian photographer Malina Corpadean gets an 8-page spread in the February issue of Fashion magazine for this wry, retro-styled editorial series called Spring Cleaning.
The feature is a great showcase for nouveau vintage styles from some contemporary lingerie masters, ranging from Dolce & Gabbana to UK retro label What Katie Did and Canadian stars like Fortnight (above) and Blush.
The Romanian-born Corpadean has done some other memorable lingerie shoots, notably for Canadian retailer Jacob. You can check out more of her work here.
In the meantime, use these looks as a style guide whenever you get around to the spring chores this year. If nothing else, try not to forget the pearls.
Lots of news today for those who follow the game of musical chairs that is the lingerie modeling industry.
First, Dutch supermodel Lara Stone is doing all the heavy lifting for Calvin Klein these days, including a new gig as the face for its upcoming Naked Glamour collection. The sleek range of molded cup bras and lacy briefs should reach stores in September.
Lara has been CK’s favorite model for the past couple of years and has been featured in a number of steamy campaign for its jeans line and, more recently, the new lifestyle brand CK One. Now she joins Zoe Saldana (who fronts CK Envy) in the undies department.
Meanwhile, Armani announced yesterday that Bajan singer and style chameleon Rihanna would become the new model for its Emporio Armani Underwear line.
That’s big news for both RiRi and Armani (Rihanna is rapidly closing in on Eminem for the title of most-liked personality on Facebook), but it’s another setback for Megan Fox, who was featured in EA’s last two seasonal campaigns along with soccer player Cristiano Ronaldo.
Campaign images from Armani haven’t been released yet (that’s Rihanna in a recent GQ shoot above), but it will be interesting to see how the label handles her tattoos. The Loud girl has more than a dozen, including a religious message written in Arabic along her ribcage. Not sure how that will play in the pages of U.S. fashion magazines.
Finally, anyone who thinks lingerie models never break a sweat while working should think again. Five Victoria’s Secret supermodels (and about 100 VS employees) took to the stationery bikes at SoulCycle gym in New York on Tuesday, where they raised an estimated $200,000 for the breast cancer research charity Pelotonia.
Fans could bid for a chance to ride with the Angels, and parent company Limited Brands matched all donations.
If lingerie and swimwear advertising is all starting to look the same this year, there’s one reason: Kate Upton. Not that anyone’s complaining.
The sunny Florida beauty has modeled campaigns for at least eight intimates and swim labels this season, and it’s only April. Not bad for someone who’s just 18.
Fashion labels and editorial stylists are notorious for pouncing on the latest It Girl du jour, but rarely does a single face (and body) become so ubiquitous so quickly while working for competing brands. Here’s a roll call of Kate’s busy spring, in case you haven’t been keeping score:
And that’s just her paid work. In addition, Kate is one of those celebrities who likes tweeting candid photos of herself, often in her undies, to her 27,000 followers (@KateUpton). And, famously, taught the world how to do ‘The Dougie’ at a Lakers game, triggering another YouTube server meltdown.
For lingerie brands and retailers, it’s easy to understand Kate’s appeal, even if she risks becoming rapidly overexposed. The Michigan-born blonde has an all-American, girl-next-door look that is a blank canvas for photographers and stylists — she can be sultry or coquettish, a glam fox or a rosy-cheeked innocent, depending on the line she’s representing.
She also brings something to the lingerie modeling scene that’s needed: a slightly heftier frame and a larger bust than most super-slim models these days. Industry watchers have even speculated that Kate was brought in by Victoria’s Secret to add some weight, literally, to the slender stable that includes Alessandra Ambrosio, Lily Aldridge and Chanel Iman. The fact that she looks like Marisa Miller‘s kid sister doesn’t hurt either.
Here are images from this year’s Kate Upton portfolio — so far.
Roberto Cavalli seems to have an affinity for sultry, dark haired women. Gorgeous Laetitia Casta was recently announced as the face for the designer’s Diva handbag line and Cavalli also just confirmed that Sardinian bombshell Elisabetta Canalis will be returning as the face of Roberto Cavalli lingerie.
Of the Italian beauty, who was also the star of last season’s Cavalli lingerie ads, the designer says she is his “ideal of a woman: charm, charisma and sensuality, united together.” Cavalli goes on to say that “Elisabetta Canalis and I have been friends for a while now, we’ve worked together in the past, and once again during this shoot she was perfect in enhancing the spirit of this advertising campaign. With her Mediterranean beauty and intense gaze she’s interpreted an intriguing and super-feminine woman.”
It’s quite obvious that Cavalli, famous for his sexy and glamorous designs, knows exactly what George Clooney sees in his hot gal pal.
A teaser image from the new ad campaign featuring Canalis was just released (above), showing the model-actress lounging on richly hued fabrics in a tiger-print bra and underwear set. The ad, shot by Mert and Marcus in London, has a distinctly Asian influence and is meant to convey both sensuality and mystery. Both of which we expect from Roberto Cavalli’s 2011 lingerie collection. Canalis herself looks flawless, but how much of that is courtesy of photoshop we’ll leave it to you to decide.
Cavalli also released some behind-the-scenes photos of the making of the ad, as well as a video shot on set — all of which you can find below. Enjoy!