When the annual Salon International de la Lingerie trade show opens in Paris today, a lot of people are going to want to meet Caroline Tannous. And they’ll all be asking the same thing: how did she do it?
The online marketplace Etsy.com has been a godsend for young fashion designers, but it can also be a career ghetto for artistic types who don’t know how to turn their DIY passion into a sustainable business.
If you’re a one-woman lingerie label and do your own sewing, a shoulder injury can be catastrophic. But don’t expect it to slow down Laurie Shapiro, who is nursing a rotator cuff injury while trying to keep up with demand for her super-hot lingerie …
For Murielle Scherre, lingerie isn’t just clothing; it’s an attitude, an identity, a source of joy.
Scherre doesn’t just sell undies, she sells happiness. She doesn’t have customers, she has an authentic community of followers. She doesn’t just sew fabric, she mends hearts.
If there’s a fashion market segment that has soared unexpectedly throughout the recession, it’s vintage-inspired lingerie. Everything old is hot again.