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So there was the famed lingerie company La Perla yesterday, on the catwalk at Paris Haute Couture Fashion Week, competing for eyeballs and press mentions with the likes of Dior and Valentino and Chanel and begging the obvious questions: What are you doing here?

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La Perla’s Geo-Targeted New Girls
Posted by richard | December 2, 2013

Luxury doesn’t sell itself — despite what we sometimes think.

Although the luxury goods market has been somewhat insulated during the economic roller coaster of the past few years, it’s still a competitive space and brands are constantly looking for an edge keep them front …

La Perla’s Sensuous Salute To Sicily
Posted by richard | January 16, 2013

La Perla specializes in creating illusions — artistic, theatrical, seductive illusions that lift women out of their daily lives and transport them to other, more glamorous and romantic, worlds.

The Italian lingerie house did it twice last year, with a spring collection that evoked the …

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La Perla’s Book Of Love
Posted by richard | October 1, 2012

It’s no accident that Lingerie & Desire, the first book to chronicle the evolution of Italian superbrand La Perla, resembles a coffee-table book of great fashion photography from the past half-century.

Presentation has always been a central part of La Perla’s seductive allure, …

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La Perla Looks East
Posted by richard | July 20, 2012

The Year of the Dragon is turning out to be an auspicious one for lovers of fine lingerie.

La Perla‘s sensuous new Oriental Suite is the second major European collection of 2012 that draws its inspiration from Asian design and cultural influences — the …

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