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#AerieMAN model Devon poses with #AerieREAL spokesperson and model Iskra Lawrence.

Is the world ready for a body-positive, self-affirming underwear marketing campaign … about men?

I say why not, and not a moment too soon, either.

While major fashion brands around the world are …

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What are the ingredients for creating a successful new global brand in men’s and women’s underwear?

First, take an altruistic millennial entrepreneur with a big idea but more charm than cash. Then add an accomplished industry insider with a peerless track record and a Rolodex …

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Well hasn’t Lane Bryant done it again?

The plus-size brand behind the #ThisBody hashtag campaign — the year’s most impactful fashion marketing initiative — is the center of attention again after a black-and-white TV commercial featuring its curvy lingerie models was rejected by both ABC …

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This weekend will be a watershed moment for curvy women and those who love and support them, as the growing body-acceptance movement moves to the forefront of worldwide media and public consciousness.

Tomorrow, Sports Illustrated will debut its latest Swimsuit Edition featuring plus-size model/activists Ashley

Aerie’s New Sparkplug is the Real Deal
Posted by richard | February 10, 2016
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If you want a snapshot of why the conversation around body size is such an important part of today’s fashion scene, take a minute to watch the video below featuring Iskra Lawrence, the new face of Aerie lingerie and, possibly, the brand’s first superstar …

Posted in Aerie, Insight
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