Is the world ready for a body-positive, self-affirming underwear marketing campaign … about men?
I say why not, and not a moment too soon, either.
What are the ingredients for creating a successful new global brand in men’s and women’s underwear?
Well hasn’t Lane Bryant done it again?
The plus-size brand behind the #ThisBody hashtag campaign — the year’s most impactful fashion marketing initiative — is the center of attention again after a black-and-white TV commercial featuring its curvy lingerie models was rejected by both ABC …
This weekend will be a watershed moment for curvy women and those who love and support them, as the growing body-acceptance movement moves to the forefront of worldwide media and public consciousness.
If you want a snapshot of why the conversation around body size is such an important part of today’s fashion scene, take a minute to watch the video below featuring Iskra Lawrence, the new face of Aerie lingerie and, possibly, the brand’s first superstar …