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Is America ready for Honey Birdette?

The aggressively erotic — and controversial — Australian lingerie brand established a beachhead in the U.S. last weekend with the launch of its American online shop … and hints of retail store openings to come.

The move was …

Posted in Insight
SI-Swim-2017_1

Funny how quickly a paradigm shift gets absorbed into our culture, how easily the unimaginable becomes the new normal.

Wasn’t it just a couple of years ago that Aussie plus-size model Robyn Lawley was breaking barriers with her appearance in the Sports Illustrated Swimsuit Edition

Posted in Insight
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Six weeks before it’s set to burst onto TV and tablet screens around the world, the annual Victoria’s Secret Fashion Show is already proving to be much different than its predecessors.

Don’t worry, the parade of lanky models will still be there, sporting dozens of …

Main-Recco
A buyer inspects the tags on a lace slip from Recco Lingerie at the Curve Expo show last week.

Think your job is tough? Try walking around in only your underwear and heels, for eight hours straight, pausing only long enough to change into a …

YB-moms

Kristina Loggia for Yellowberry

The lingerie industry is disproportionately propped up by two annual sales-driven holidays — Christmas and Valentine’s Day — but Mother’s Day is where its heart lies.

It’s no stretch to say that behind every professional in the lingerie business there’s a …

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