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Gisele’s Second Act
Posted by richard | April 30, 2012

The new lingerie collection from reigning ultramodel Gisele Bündchen begs an obvious question: how long (or how soon) till this label makes its way to boutiques in New York, London, Paris and everywhere else?

The second set from the Gisele Bündchen Brazilian Intimates label is already in shops in Gisele’s native country, but it has all the earmarks of a brand with worldwide …

Gisele Breaks It To Him Gently
Posted by richard | October 3, 2011

You have to wonder how Gisele Bundchen‘s new series of TV ads for Hope Lingerie would be received if they aired in the U.S., rather than in Gisele’s native Brazil.

The trio of short clips is blatantly sexist, but it’s doubtful that government leaders would condemn them or the FCC would ban them. These are lingerie ads, after all, which means they’re supposed to …

Gisele’s Big Night
Posted by LT Staff | May 13, 2011

Supermodel Gisele Bundchen launched her branded lingerie collection in Brazil this evening, with a glittering runway show in Sao Paulo.

The new line, called Gisele Bundchen Brazilian Intimates, is a private label under the banner of Hope Lingerie, the Brazilian brand that Gisele has been representing for the past year.

Tonight’s runway show (streamed live online) included plenty of high-glam pieces, mostly in …

What do you give the girl who has everything? How about her own private lingerie brand?

Hope Lingerie announced last week that it will give Gisele Bundchen, the world’s highest-paid supermodel and the company’s face since 2010, her own private label.

Gisele Bundchen Intimates will be unveiled tonight with a catwalk appearance by Gisele in Sao Paulo. The event will be streamed live here

We’re not sure what the thinking is behind Gisele Bundchen‘s new photoshoot for Brazilian label Hope Lingerie.

The new images promote Hope‘s 2011 summer collection — more than a month before we stick a fork in summer 2010. Go figure.

The Brazilian supermodel signed one as Hope‘s face/body earlier this year after returning from maternity leave, and wowed the world …