Free People is the latest fashion lifestyle brand to stake a claim in the trendy-but-crowded activewear market. But the launch this month of its FP Movement collection begs the question: Is Free People serious about women’s fitness, or just helping them look good?
The boho cousin of Urban Outfitters covers a lot of ground in its ambitious FP Movement range, a grab-bag of apparel and …
These days it seems like half of North America (the frozen half) is suffering from Seasonal Affective Disorder.
Yes, it’s a thing: the depressive state induced by shorter winter days, a lack of exposure to sunlight, slush-frozen toes, and the horrific realization that perhaps spring is never coming back and the next ice age has, in fact, already begun.
This is always a big week for Free People as festival season kicks into high gear and fans of the boho chic label start shedding layers as a matter of principle.
Few fashion retailers do as good a job blending their clothing and underwear collections as Free People.
The trendy boho chic label’s FP Intimately lingerie range has always complemented its streetwear pieces beautifully: artsy prints and faux vintage styles meant to work as layering items, and perfect for a new generation of innerwear-outerwear exhibitionists. (This is the label, after all, that turned bike shorts…
It’s been called lingerie-as-outerwear and underwear-as-outerwear and even inner-outerwear.
But while fashion writers and editors fumble over what to call it, the outer-undies movement is this year’s most inescapable summer style trend. Lingerie is everywhere, and it’s out there for everyone to see.